Marketing Final Exam

Reflective msc blooms knowledge 41 customers and

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: mer opinions they read on Internet review sites much more than traditional advertising. PTS: 1 REF: 362-363 OBJ: 22-5 Thinking KEY: CB&E Model Strategy | CB&E Model Creativity TOP: AACSB Reflective MSC: BLOOMS Knowledge 41. Customers and business owners can do all of the following on the Yelp Web site EXCEPT: a. b. c. d. e. business owners can set their pages to block negative reviews customers can write about bad experiences they’ve had at local businesses business owners can edit their organizations’ pages customers can read about what others think about particular businesses business owners can respond directly to customers who have written reviews ANS: A Yelp allows customers to write and read reviews of local businesses. Owners can edit their organizations’ pages and respond directly to customers, but they cannot block negative reviews. PTS: 1 REF: 363 OBJ: 22-5 TOP: AACSB Reflective Thinking KEY: CB&E Model Strategy | CB&E Model Customer | CB&E Model Creativity MSC: BLOOMS Analysis 42. By far, the largest social network for gaming is: a. Twitter b. LinkedIn c. MySpace d. Facebook e. YouTube ANS: D Facebook is by far the largest social network for gaming, and nearly 25 percent of people play games within social networking sites like Facebook and MySpace. PTS: 1 REF: 363 OBJ: 22-5 Thinking KEY: CB&E Model Strategy | CB&E Model Promotion Comprehension TOP: AACSB Reflective MSC: BLOOMS 43. Which of the following games is probably the MOST appropriate for marketing and advertising? a. b. c. d. e. ANS: C Dungeon Runners World of Warcraft Texas Hold’em Poker Legends of Future Past The Chronicles of Spellborn Social and real-world–like titles (as opposed to fantasy games) are the most appropriate for marketing and advertising. PTS: 1 REF: 363 OBJ: 22-5 Thinking KEY: CB&E Model Strategy | CB&E Model Promotion TOP: AACSB Reflective MSC: BLOOMS Application 44. Danny is a 19-year-old college student and avid gamer. Based on his demographics, which of the following games is Danny MOST likely to play regularly? a. Café World b. Mafia Wars c. Bejeweled Blitz d. Farmville e. World of Warcraft ANS: E Massive multiplayer online games (MMOGs) such as World of Warcraft target 18- to 34year-old males. The typical player of social games such as Farmville or Bejeweled Blitz is a 43-year-old woman with a full-time job. PTS: 1 REF: 363 OBJ: 22-5 TOP: AACSB Reflective Thinking KEY: CB&E Model Strategy | CB&E Model Promotion | CB&E Model Customer MSC: BLOOMS Application 45. Much of the growth in social media sites can be attributed to: a. good old-fashioned word-of-mouth b. c. d. e. promotion new platforms like iPads and Smartphones media hype the proliferation of new Web sites like Flickr and Reddit new technology uses for social media ANS: B Much of the excitement in social media has centered on Web sites and new technology uses, but much of social media’s growth lies in new platforms. The major implication of n...
View Full Document

This document was uploaded on 09/29/2013.

Ask a homework question - tutors are online