Marketing Final Exam

T pts 1 top aacsb reflective thinking msc blooms

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: : AACSB Reflective Thinking MSC: BLOOMS Knowledge REF: 115 OBJ: 07-7 KEY: CB&E Model Product 20. Because formal committees are often established to purchase business products, members of buying centers can be readily identified on formal organizational charts. ANS: F Buying centers do not appear on formal organizational charts. PTS: 1 REF: 115 Thinking KEY: CB&E Model Customer OBJ: 07-8 TOP: AACSB Reflective MSC: BLOOMS Comprehension 21. The role of gatekeeper may be filled by a secretary. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Comprehension REF: 115 OBJ: 07-8 KEY: CB&E Model Customer 22. Although customer service has in the past been an important factor in business buyer-seller relationships, its importance has been waning in the last decade. ANS: F Business marketers are increasingly recognizing the importance of customer service. PTS: 1 REF: 118 Thinking KEY: CB&E Model Strategy OBJ: 07-8 TOP: AACSB Reflective MSC: BLOOMS Comprehension 23. If Ford purchased the same number of brakes from NUCAP on a regular basis, it would be participating in a straight rebuy. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Application REF: 117 OBJ: 07-8 KEY: CB&E Model Strategy MULTIPLE CHOICE 1. _____ is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. a. b. c. d. e. Secondary marketing Interactive marketing Business marketing High-level marketing Industrial marketing ANS: C This is the definition of business marketing. PTS: 1 REF: 103 Thinking KEY: CB&E Model Strategy OBJ: 07-1 TOP: AACSB Reflective MSC: BLOOMS Knowledge 2. A product is defined as a business product rather than a consumer good on the basis of its: a. intended use b. physical characteristics c. price d. distribution method e. tangible attributes ANS: A The key characteristic distinguishing business products from consumer products is intended use, not physical characteristics. PTS: 1 REF: 103 Thinking KEY: CB&E Model Product OBJ: 07-1 TOP: AACSB Reflective MSC: BLOOMS Comprehension 3. Business marketing does NOT include goods and services that: a. become part of another product b. are used to manufacture other products c. are used for personal consumption d. facilitate the normal operations of an organization e. are acquired for resale ANS: C Intended use is the key factor in the classification of a business versus a personal good. Use for personal consumption classifies the good or service as a consumer product. PTS: 1 REF: 103 Thinking KEY: CB&E Model Product OBJ: 07-1 TOP: AACSB Reflective MSC: BLOOMS Analysis 4. Which of the following is the best example of a sale that could only take place in the business market? a. A professor is purchasing a Mac to use at home b. A music store owner is ordering the newest Elvis Ultimate Live collection DVD for her c. d. e. mother A teen is purchasing ringtones to use on her phone A librarian is purchasing new books for the school’...
View Full Document

Ask a homework question - tutors are online