Marketing Final Exam

The demand for rock tenns cardboard cartons depends

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Unformatted text preview: (n): a. FAQ b. NAICS c. OEM d. NP e. LOL ANS: C Rock-Tenn is a type of producer that is often called an original equipment manufacturer (OEM). An OEM buys business goods and incorporates them into the products it produces for eventual sale to other producers or to consumers. PTS: 1 REF: 108 Thinking KEY: CB&E Model Customer OBJ: 07-4 TOP: AACSB Reflective MSC: BLOOMS Application 142. Refer to Rock-Tenn. The demand for Rock-Tenn’s cardboard cartons depends on how many Dunkin’ Donuts, Chick-fil-A waffle fries, and Chinese take-out meals consumers order. This is an example of _____ demand. a. inelastic b. derived c. joint d. fluctuating e. elastic ANS: B Derived demand for a business product comes from the original consumer demand. PTS: 1 REF: 110 Thinking KEY: CB&E Model Customer OBJ: 07-6 TOP: AACSB Reflective MSC: BLOOMS Application 143. Refer to Rock-Tenn. Rock-Tenn makes paper products for companies to use in their product and service offerings. As long as there is a demand for Dunkin’ Donuts, there will be demand for their dozen-donut cartons, which will ensure demand for paper to manufacture into cartons. This is an example of _____ demand. a. derived b. inelastic c. joint d. consumer e. upward ANS: C Joint demand occurs when two or more items are used together in a final product. PTS: 1 REF: 111 Thinking KEY: CB&E Model Customer OBJ: 07-6 TOP: AACSB Reflective MSC: BLOOMS Application 144. Refer to Rock-Tenn. Rock-Tenn makes paper products for companies to use in their product and service offerings. As demand for their products increased due to rising plastic prices, Rock-Tenn had to acquire other plants and equipment to help in its business. This is an example of the: a. customer accelerator b. volume principle c. growing principle d. marketing effect e. multiplier effect ANS: E The multiplier effect is a phenomenon in which, in this case, an increase in demand caused a larger change in demand for equipment needed to produce the consumer goods. PTS: 1 REF: 111 Thinking KEY: CB&E Model Customer OBJ: 07-6 TOP: AACSB Reflective MSC: BLOOMS Application 145. Refer to Rock-Tenn. Power tools used to maintain the machinery that produces cartons would be an example of: a. major equipment b. accessory equipment c. raw materials d. component parts e. processed materials ANS: B Accessory equipment examples include power tools, which are less expensive and shorter-lived than major equipment. PTS: 1 REF: 113 Thinking KEY: CB&E Model Product OBJ: 07-7 TOP: AACSB Reflective MSC: BLOOMS Application 146. Refer to Rock-Tenn. Lubricants used to maintain the machinery that produces cartons would be an example of: a. b. c. d. e. major equipment accessory equipment raw materials supplies processed materials ANS: D Supplies are consumable items that do not become part of the final product, and lubricants would be an example of supplies. PTS: 1 REF: 115 Thinking KEY: CB&E Model Product OBJ: 07-7 TOP: AACSB Reflective MSC: BLOOMS Applicati...
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This document was uploaded on 09/29/2013.

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