Marketing Final Exam

This creates a discrepancy of assortment pts 1 ref

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Unformatted text preview: ailable in the store. McKesson is aiding consumers by overcoming a: a. spatial discrepancy b. discrepancy of quantity c. discrepancy of assortment d. demand discrepancy e. discrepancy of possession ANS: C A manufacturer may only produce one product, yet additional products may be required to actually use the first product. This creates a discrepancy of assortment. PTS: 1 REF: 202-203 Thinking KEY: CB&E Model Distribution OBJ: 13-1 TOP: AACSB Reflective MSC: BLOOMS Application 10. Certified Grocers Midwest, Inc., the Chicago-based grocery wholesale cooperative, provides all kinds of meats, cereals, canned and fresh fruits and vegetables, beauty aids, healthcare items, and pet products to the supermarkets in its channel. Certified Grocers is aiding consumers by overcoming: a. spatial discrepancy b. discrepancy of quantity c. discrepancy of assortment d. demand discrepancy e. discrepancy of possession ANS: C By providing the central buying function on behalf of its customers, Certified Grocers overcomes the discrepancy of assortment and is able to offer many different brands of similar items. PTS: 1 REF: 202-203 Thinking KEY: CB&E Model Distribution OBJ: 13-1 TOP: AACSB Reflective MSC: BLOOMS Application 11. A(n) _____ discrepancy is created when a product is produced but a consumer is not ready to purchase it. a. quantity b. supply c. possession d. temporal e. assortment ANS: D This is the definition of a temporal discrepancy. PTS: 1 REF: 203 Thinking KEY: CB&E Model Distribution OBJ: 13-1 TOP: AACSB Reflective MSC: BLOOMS Knowledge 12. Cutter & Buck is a high-end fashion sportswear company. Even though swimwear is a product category that does not sell year-round, its sales remain steady all year because Cutter & Buck sells to wholesale distributors that stock the product. Its wholesale distributors are helping to overcome a(n) _____ discrepancy. a. assortment b. spatial c. possession d. quantity e. temporal ANS: E A temporal discrepancy is created when a product is produced but a consumer is not ready to purchase it. PTS: 1 REF: 203 Thinking KEY: CB&E Model Distribution OBJ: 13-1 TOP: AACSB Reflective MSC: BLOOMS Application 13. Vicobello is a major manufacturer of outdoor fountains that are popular in gardens. Even though fountains represent a product category that does not sell year-round due to inclement weather, Vicobello’s sales remain steady all year because it sells to wholesale distributors that stock the product. Its wholesale distributors are primarily helping to overcome a(n) _____ discrepancy. a. assortment b. spatial c. possession d. quantity e. temporal ANS: E A temporal discrepancy is created when a product is produced but a consumer is not ready to purchase it. Several of those discrepancies are being partially overcome, but the main one is temporal. PTS: 1 REF: 203 Thinking KEY: CB&E Model Distribution OBJ: 13-1 TOP: AACSB Reflective MSC: BLOOMS Application 14. The difference between the location of a prod...
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