Marketing Final Exam

United states one of the standard methods for

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Unformatted text preview: value a sound night’s sleep is an example of which element of the global environment? a. Culture b. Natural c. Socioeconomic d. Technical e. Regulatory ANS: A Culture to any society is the common set of values shared by its citizens that determines what is socially acceptable. PTS: 1 REF: 59 KEY: CB&E Model Customer OBJ: 05-3 TOP: AACSB Diversity MSC: BLOOMS Application 100. Refer to Breathe Right. In the United States, one of the standard methods for introducing a new product is couponing, but many countries prohibit the issuing of coupons. This prohibition would represent a(n) _____ element of the global environment. a. cultural b. economic c. legal d. technological e. demographic ANS: C Many legal structures are designed to either encourage or limit trade. PTS: 1 REF: 61 OBJ: 05-3 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Promotion MSC: BLOOMS Application 101. Refer to Breathe Right. 3M and CNS entered into a: a. franchise b. licensing agreement c. direct countertrade d. joint venture e. contract manufacturing agreement ANS: D A joint venture occurs when a domestic firm buys part of a foreign company or joins with a foreign company to create a new entity. PTS: 1 REF: 67 OBJ: 05-4 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Application 102. Refer to Breathe Right. To market the nasal strips in countries outside the United States, CNS and 3M provided the strips to the national sports teams. For example, sales in South Africa took off when the entire South African rugby team wore the strips when they won the World Cup of rugby. This example primarily illustrates the use of which element of the global marketing mix? a. Production b. Publicity c. Promotion d. Distribution e. Product ANS: C This is an example of using the same product but altering the promotional strategy. PTS: 1 REF: 69 OBJ: 05-5 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Promotion MSC: BLOOMS Application Boeing Company Boeing Company has spent more than $100 million to create a major presence in China, complete with a major office complex, a large spare-parts facility, extra training programs for Chinese air crews, and a deal to buy fuselage sections for the 737 from local manufacturers. Asia is the fastest-growing aircraft market in the world. Asian carriers have been a major part of Boeing’s sales, and Boeing predicts 40 percent of future air-traffic growth will come from Asia-Pacific travel, and it wants those passengers flying on Boeing jets. So, Boeing is jointly designing and building an American-Japanese-Chinese plane, all to lock out any European, South American, or even Asian threat to its market. To keep the fate of Asian aerospace in its hands, Boeing is steadily broadening its contractual relationship with Japan’s three major players––Mitsubishi Heavy Industries, Kawasaki Heavy Indust...
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This document was uploaded on 09/29/2013.

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