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Marketing Final Exam

Which of the following is likely to occur between mlb

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Unformatted text preview: scriptions to watch Major League Baseball (MLB) games online at MLB.com. That business is worth more than $100 million to MLB. But this online broadcast takes those fans away from the broadcasters that pay MLB hundreds of millions of dollars for the right to carry the games. Which of the following is likely to occur between MLB and broadcast television? a. Horizontal market share b. Lateral channel takeover c. Niche market conflict d. Channel conflict e. Market share conflict ANS: D Channel members may have conflicting goals resulting in channel conflict. PTS: 1 Thinking REF: 212 OBJ: 13-6 TOP: AACSB Reflective KEY: CB&E Model Distribution MSC: BLOOMS Application 80. Honda uses just-in-time manufacturing to build its Odyssey minivans. Five companies that make component parts for the Honda Odyssey relocated to Alabama and states bordering Alabama when Honda announced plans to build a new Odyssey manufacturing plant in Alabama. This relocation in order to provide efficient delivery of goods indicates that Honda is a: a. channel captain b. horizontal integrator c. distribution champion d. distribution ombudsman e. demand maverick ANS: A A channel captain exercises authority and power over the other channel members. PTS: 1 REF: 212 Thinking KEY: CB&E Model Distribution OBJ: 13-6 TOP: AACSB Reflective MSC: BLOOMS Application 81. Channel conflict that occurs among channel members on the same level is known as: a. primary conflict b. organic conflict c. internal conflict d. horizontal conflict e. vertical conflict ANS: D This is the definition of horizontal conflict, which occurs at the same level of distribution such as two or more different wholesalers or two or more different retailers. PTS: 1 REF: 212 Thinking KEY: CB&E Model Distribution OBJ: 13-6 TOP: AACSB Reflective MSC: BLOOMS Knowledge 82. Horizontal channel conflict occurs most often when manufacturers practice: a. dual or multiple distribution b. trade loading c. promotional pricing d. direct distribution e. channel distribution ANS: A Horizontal conflict occurs when more than one channel is used to handle the same brand. PTS: 1 REF: 212 Thinking KEY: CB&E Model Distribution OBJ: 13-6 TOP: AACSB Reflective MSC: BLOOMS Comprehension 83. Goodyear tire dealers were hurt financially when Goodyear made the decision to distribute its tires through retailers such as Sears and Walmart in addition to the exclusive dealerships it had established. The conflict that occurred at the retail level is an example of: a. horizontal conflict b. trade loading c. value-added pricing d. exclusive distribution e. channel partnering ANS: A Horizontal conflict occurs among channel members at the same level––retail in this example. PTS: 1 REF: 212 Thinking KEY: CB&E Model Distribution OBJ: 13-6 TOP: AACSB Reflective MSC: BLOOMS Application 84. Channel conflict that occurs between different levels in a marketing channel is referred to as: a. horizontal conflict b. primary conflict c. vertical co...
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