Marketing Final Exam

Wipes by getting consumers to look through a

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: -rate test b. real test market c. concept test d. simulated (laboratory) market test e. consumer juried test ANS: D This is a description of a simulated (laboratory) market test. PTS: 1 REF: 177-178 OBJ: 11-2 Thinking KEY: CB&E Model Product | CB&E Model Research TOP: AACSB Reflective MSC: BLOOMS Knowledge 40. The maker of Purell hand sanitizer tested consumers’ reactions to its Purell Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads, make out a grocery list, and then “shop” in a mock store filled with real products, including the new product. This is an example of a(n): a. adoption-rate test b. simulated (laboratory) market test c. concept test d. use test e. juried consumer test ANS: B Simulated (laboratory) market tests typically entail showing members of the target market advertising for a variety of products and then monitoring purchase behavior in a mock or real store. PTS: 1 REF: 177-178 Thinking KEY: CB&E Model Product OBJ: 11-2 TOP: AACSB Reflective MSC: BLOOMS Application 41. Which of the following has been found to be an efficient substitute for traditional methods of conducting test markets? a. Product sampling b. Simulated product adoption c. Online test marketing d. Simulated diffusion e. Market concentration ANS: C The text describes Proctor & Gamble’s online test marketing. PTS: 1 REF: 178 OBJ: 11-2 KEY: CB&E Model Product | CB&E Model Research Comprehension TOP: AACSB Technology MSC: BLOOMS 42. The final stage in the new-product development process is: a. product testing b. market testing c. commercialization d. product prototyping e. simulated marketing ANS: C Commercialization is the decision to market a product. PTS: 1 REF: 178 Thinking KEY: CB&E Model Product OBJ: 11-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 43. During the _____ stage of the new-product development process, production starts, inventories are built up, the product is shipped to distribution points, the sales force is trained, and advertising and promotion begin. a. commercialization b. product testing c. market analysis d. product prototyping e. simulated marketing ANS: A The commercialization stage is the decision to market a product and sets several task in motion. PTS: 1 REF: 178 Thinking KEY: CB&E Model Product OBJ: 11-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 44. Firms that routinely experience success in new-product introduction tend to have: a. b. c. d. e. strong leadership a history of a sales orientation an obsession with quantity rather than quality an unwillingness to fail all of the choices ANS: A Firms that routinely experience success in new-product introduction tend to have strong leadership, an obsession with producing the very best product possible, a vision of what the market will be like in the future, a history of listening carefully to customers, a commitment to new-product development, a project-based team approach, and a drive to get every aspect of t...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online