Marketing Final Exam

A committee to select three of the ideas to present

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Unformatted text preview: tests d. User tests e. Venture analyses ANS: A Concepts test are often used at the screening stage to rate concept (or product) alternatives. PTS: 1 REF: 175 Thinking KEY: CB&E Model Product OBJ: 11-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 31. After Mattel evaluated many new products to add to its Barbie product line and before any prototype was created, the toy manufacturer instructed a committee to select three of the ideas to present to a group of consumers. The consumer group was asked to evaluate the ideas in terms of their marketability. This stage of new-product development is called: a. prototype screening b. concept testing c. market testing d. idea manipulation e. idea diffusing ANS: B Concept tests evaluate new-product ideas usually before any prototype has been created. PTS: 1 REF: 175 Thinking KEY: CB&E Model Product OBJ: 11-2 TOP: AACSB Reflective MSC: BLOOMS Application 32. In the _____ stage of new-product development, preliminary demand, cost, sales, and profitability estimates are made. a. prototype screening b. idea generation c. concept testing d. post-brainstorming e. business analysis ANS: E New-product ideas that survive the initial screening process move to the business analysis stage, where preliminary figures for demand, cost, sales, and profitability are calculated. PTS: 1 REF: 175 OBJ: 11-2 TOP: AACSB Reflective Thinking KEY: CB&E Model Product MSC: BLOOMS Knowledge 33. Middleton has developed the Flybar 1200, an extreme pogo stick that propels users more than five feet into the air. During the _____ stage of its new-product development process, a group was assigned the task of estimating preliminary demand for the product, costs (including issues with liability), sales, and future profitability. a. business analysis b. idea generation c. concept testing d. screening e. test marketing ANS: A In the business analysis stage of new-product development, preliminary demand, cost, sales, and profitability estimates are made. PTS: 1 REF: 175 Thinking KEY: CB&E Model Product OBJ: 11-2 TOP: AACSB Reflective MSC: BLOOMS Application 34. In the _____ stage of new-product development, the technical feasibility of manufacturing the new product is examined as a prototype is produced. a. screening b. development c. market testing d. concept testing e. business analysis ANS: B During the development stage, the technical feasibility of manufacturing the product at a reasonable cost is thoroughly examined. This stage can be long and expensive and can involve a great deal of testing. Products are often modified after the testing. PTS: 1 REF: 175-176 Thinking KEY: CB&E Model Product OBJ: 11-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 35. A team-oriented approach to new-product development is referred to as: a. simultaneous product development b. synergistic product development c. commercialized product development d. synchronized product development e. parallel product development ANS: A The development process wo...
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This document was uploaded on 09/29/2013.

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