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KEY: CB&E Model Distribution OBJ: 15-2 TOP: AACSB Reflective MSC: BLOOMS Application 109. Refer to Walmart. Many Walmart stores have a full line of groceries and general merchandise
with a wide range of services, such as a pharmacy, portrait studio, optical shop, and bank.
Walmart is an example of which type of discount store?
Specialty discount store
Supercenters combine a full line of groceries and general merchandise with a wide range of
services––all in one location. Walmart operates over 7,200 supercenters worldwide. PTS: 1
KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Application 110. Refer to Walmart. Most Walmart stores are not located in shopping centers but rather are
buildings all by themselves. This type of location is referred to as a:
An isolated, freestanding location can be used by large retailers like Walmart.
KEY: CB&E Model Distribution OBJ: 15-6 TOP: AACSB Reflective MSC: BLOOMS Application 111. Refer to Walmart. Which type of pricing strategy describes Walmart’s commitment to offer
consistently lower prices?
Everyday low pricing
Everyday low pricing offers consumers a low price all the time rather than holding periodic sales
KEY: CB&E Model Pricing OBJ: 15-6 TOP: AACSB Reflective MSC: BLOOMS Application Apple Stores
Apple, Inc. opened its first Apple Store in 2001 and currently has hundreds of stores spanning
several countries. Many of the Apple Stores are inside malls, but Apple also has several
freestanding stores, which they call their flagship stores, with each looking a little different on the
outside. These are located in New York City, Boston, Los Angeles, Chicago, San Francisco,
Montreal, Tokyo, and Osaka.
The store in New York City is a glass cube with a glass cylindrical elevator and spiral staircase
that leads to an underground store. Inside, they have long tables displaying products ranging from
the iMac, MacBook Air, iPods, printers, cameras, and other accessories. All these products are
accessible to customers who can try them out and ask various questions of informed associates.
The walls are mostly metallic, and the signs are all backlit.
All stores have a Genius Bar where customers can receive technical advice or set up service and
repair for their products. To address the needs of the many iPod users, some stores, such as the
New York store, have set up a separate iPod Bar where customers can get their own technical
assistance. They also have an iMac station for kids who want to try out games and learning products and a theater for workshops, product training...
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This document was uploaded on 09/29/2013.
- Fall '13