Marketing Final Exam

A full line of groceries and general merchandise with

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Unformatted text preview: d is subtracted. PTS: 1 REF: 233 Thinking KEY: CB&E Model Distribution OBJ: 15-2 TOP: AACSB Reflective MSC: BLOOMS Application 109. Refer to Walmart. Many Walmart stores have a full line of groceries and general merchandise with a wide range of services, such as a pharmacy, portrait studio, optical shop, and bank. Walmart is an example of which type of discount store? a. Hypermarket b. Specialty discount store c. Extreme-value retailer d. Supercenter e. Category killer ANS: D Supercenters combine a full line of groceries and general merchandise with a wide range of services––all in one location. Walmart operates over 7,200 supercenters worldwide. PTS: 1 REF: 235 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Application 110. Refer to Walmart. Most Walmart stores are not located in shopping centers but rather are buildings all by themselves. This type of location is referred to as a: a. primary outlet b. freestanding store c. pop-up store d. single-unit retailer e. strip store ANS: B An isolated, freestanding location can be used by large retailers like Walmart. PTS: 1 REF: 244 Thinking KEY: CB&E Model Distribution OBJ: 15-6 TOP: AACSB Reflective MSC: BLOOMS Application 111. Refer to Walmart. Which type of pricing strategy describes Walmart’s commitment to offer consistently lower prices? a. High–low pricing b. Everyday low pricing c. Promotional pricing d. Prestige pricing e. Marginal pricing ANS: B Everyday low pricing offers consumers a low price all the time rather than holding periodic sales on merchandise. PTS: 1 REF: 244 Thinking KEY: CB&E Model Pricing OBJ: 15-6 TOP: AACSB Reflective MSC: BLOOMS Application Apple Stores Apple, Inc. opened its first Apple Store in 2001 and currently has hundreds of stores spanning several countries. Many of the Apple Stores are inside malls, but Apple also has several freestanding stores, which they call their flagship stores, with each looking a little different on the outside. These are located in New York City, Boston, Los Angeles, Chicago, San Francisco, Montreal, Tokyo, and Osaka. The store in New York City is a glass cube with a glass cylindrical elevator and spiral staircase that leads to an underground store. Inside, they have long tables displaying products ranging from the iMac, MacBook Air, iPods, printers, cameras, and other accessories. All these products are accessible to customers who can try them out and ask various questions of informed associates. The walls are mostly metallic, and the signs are all backlit. All stores have a Genius Bar where customers can receive technical advice or set up service and repair for their products. To address the needs of the many iPod users, some stores, such as the New York store, have set up a separate iPod Bar where customers can get their own technical assistance. They also have an iMac station for kids who want to try out games and learning products and a theater for workshops, product training...
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