Marketing Final Exam

A variety of nontraditional goods and services such

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Unformatted text preview: andising) to respond to consumers who want convenience. PTS: 1 REF: 234 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Application 28. Safeway, Avanza (for the Hispanic market), Publix, and other supermarket chains offer a variety of nontraditional goods and services such as video rental, flower shops, dry cleaning, and banking. This practice is called: a. convenience merchandising b. c. d. e. retail wheeling specialty service trade-up positioning scrambled merchandising ANS: E In many cases, supermarkets offer a wide variety of nontraditional goods and services under one roof, which is a strategy called scrambled merchandising. PTS: 1 REF: 234 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Application 29. _____ carry a limited line of high-turnover, high-priced goods and resemble miniature supermarkets. These self-service stores are typically located near residential areas and are open long hours, seven days a week. a. Specialty stores b. Wholesale stores c. Convenience stores d. Factory outlets e. General stores ANS: C This describes convenience stores. PTS: 1 REF: 235 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 30. Prices are usually higher in convenience stores than in supermarkets because convenience stores offer: a. more specialty goods b. a wider variety of products c. a higher level of customer services d. better location, longer hours, and faster service e. higher-quality goods ANS: D Convenience stores carry a limited amount of high-turnover, high-priced goods and resemble miniature supermarkets. Customers patronize these stores because of convenience. PTS: 1 REF: 235 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Comprehension 31. Flash Foods is the name of a chain of convenience stores with self-service gas pumps. What do you know about the convenience stores? a. They carry a wide assortment of products. b. They carry a limited line of high-turnover c. d. e. goods. They compete on the basis of low price. They carry a limited but deep assortment of products. They carry the freshest of produce. ANS: B Convenience stores carry a limited line of high-turnover, high-priced goods and resemble miniature supermarkets. PTS: 1 REF: 235 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Application 32. _____ are retailers that compete on the basis of low prices, high turnover, and high volume. a. Convenience outlets b. Discount stores c. General stores d. Department stores e. Specialty stores ANS: B This is the definition of discount stores. Convenience stores are miniature supermarkets, carrying only a limited line of high-turnover convenience goods. PTS: 1 REF: 235 Thinking KEY: CB&E Model Distribution 33. Discount stores: a. b. c. d. e. OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge compete on the basis of low prices, high turnover, and...
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This document was uploaded on 09/29/2013.

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