Marketing Final Exam

Advertising b nonsponsored advertising c primary

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Model Promotion OBJ: 12-8 TOP: AACSB Reflective MSC: BLOOMS Knowledge 94. The Monroe Job Training for the Disabled program wants to notify the community about its upcoming rummage sale. As an experienced marketer and director of the program, you plan to visit several local radio and televisions stations to request: a. cooperative advertising b. nonsponsored advertising c. primary advertising d. public service advertising e. nonprofit advertising ANS: D An announcement in mass media for which no charge is made and which promotes programs, activities, or services of nonprofit organizations is called public service advertising. PTS: 1 REF: 198 Thinking KEY: CB&E Model Promotion OBJ: 12-8 TOP: AACSB Reflective MSC: BLOOMS Application 95. In a nonprofit organization, _____ are often concerned with partially or fully defraying costs rather than achieving a profit. a. nonfiscal costs b. pricing objectives c. cause-related goals d. equity earnings e. liquidity fees ANS: B In nonprofit organizations, pricing objectives are concerned with partially or fully defraying costs and are not focused on achieving a profit like they are in the profit sector. PTS: 1 REF: 198 Thinking KEY: CB&E Model Pricing OBJ: 12-8 TOP: AACSB Reflective MSC: BLOOMS Comprehension 96. In many nonprofit situations, the consumer is not charged a tangible price yet must absorb time costs, embarrassment costs, or effort costs. These costs are called the organization’s: a. liquidity fees b. financial costs c. fiscal prices d. nonfinancial prices e. retained earnings ANS: D The importance of those costs is illustrated by the large number of eligible citizens who do not take advantage of so-called free services for the poor. PTS: 1 REF: 198 Thinking KEY: CB&E Model Pricing OBJ: 12-8 TOP: AACSB Reflective MSC: BLOOMS Comprehension 97. All of the following are key characteristics distinguishing the pricing decisions of nonprofit organizations from those of the profit sector EXCEPT: a. separation between payers and users b. nonfinancial prices c. indirect payment d. cost allocation e. below-cost pricing ANS: D A fifth characteristic is pricing objectives. PTS: 1 REF: 198-199 Thinking KEY: CB&E Model Pricing OBJ: 12-8 TOP: AACSB Reflective MSC: BLOOMS Analysis Boutique Hotels In an industry where guests are tired of cookie-cutter hotels, some consumers are looking for personalized service, which can be found in boutique hotels. Boutique hotels cater to their guests’ sense of their personal image as being discriminating, more sophisticated, and more hip. Frequently, these guests don’t want to be where the crowds are. This is a small but growing market niche. There are no generally recognized rules for boutique hotels, but they tend to be small and service oriented, with high-style decor and top-notch restaurants. Employees are called cast members. Amenities include cordless phones, DVR players hooked up to HD televisions, Aveda brand bath and hair products, and down comforte...
View Full Document

Ask a homework question - tutors are online