Marketing Final Exam

Age of the target market pts 1 ref 42 thinking key cbe

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Unformatted text preview: inking KEY: CB&E Model Customer OBJ: 04-3 TOP: AACSB Reflective MSC: BLOOMS Application 28. Which of the following is NOT a demographic characteristic of a population? a. Income level b. Age c. Values d. Education e. Birthrate ANS: C Values are a social factor. PTS: 1 REF: 42 Thinking KEY: CB&E Model Customer OBJ: 04-3 TOP: AACSB Reflective MSC: BLOOMS Analysis 29. Riot Media is a media and toy company that capitalizes on the “gross-out” humor enjoyed by boys ages 8 through 12. In other words, it targets: a. members of Generation X b. a cohort generation c. tweens d. baby boomers e. the baby bridging generation ANS: C Tweens are described as pre- and early adolescents. PTS: 1 REF: 43 Thinking KEY: CB&E Model Customer OBJ: 04-3 TOP: AACSB Reflective MSC: BLOOMS Application 30. Girls between the ages of 8 and 12 are one of the growing markets for high-end shoe manufacturers. These girls want styles that are both youthful and grown-up looking. They are: a. members of Generation X b. a cohort generation c. d. e. tweens baby boomers the baby bridging generation ANS: C Tweens are described as pre- and early adolescents. PTS: 1 REF: 43 Thinking KEY: CB&E Model Customer OBJ: 04-3 TOP: AACSB Reflective MSC: BLOOMS Application 31. Merissa Champlain designs and sells clothes for young working women. Her marketing managers recently told her that she’ll be in financial trouble unless she starts designing clothes suited to Gen Yers. Why is this? a. Gen Yers are picky. b. Gen Yers are more multicultural. c. Baby boomers provide all of the disposable income for Gen Y members. d. Demographically, Gen Yers are an extremely large group of consumers. e. Gen Yers are easily swayed by traditional promotion media. ANS: D The size of this group makes them especially important to all marketers. PTS: 1 REF: 43 KEY: CB&E Model Customer OBJ: 04-3 TOP: AACSB Diversity MSC: BLOOMS Application 32. Which of the following represents the largest group of consumers in the United States? a. Tweens b. Gen Y c. Gen X d. Baby boomers e. Boomerangs ANS: B Gen Y passed the boomer’s numbers in 2010. Baby boomers comprise approximately 75 million people, Gen X 40 million, and tweens 25 million. PTS: 1 REF: 43-44 Thinking KEY: CB&E Model Customer OBJ: 04-3 TOP: AACSB Reflective MSC: BLOOMS Comprehension 33. Which of the following statements about Generation Y is true? a. Its members were born between 1965 and 1978. b. Members are multitaskers and want to be in the know. c. The members of Generation Y are pressed for d. e. time and spend more on personal services than any other age group. Members of Generation Y are the first generation of latchkey kids. All of these statements are true. ANS: B The other descriptions are of Generation X. PTS: 1 REF: 43-44 Thinking KEY: CB&E Model Customer OBJ: 04-3 TOP: AACSB Reflective MSC: BLOOMS Evaluation 34. _____ want to know how things work, have been encouraged to share their opinions, and care about the environment. a...
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This document was uploaded on 09/29/2013.

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