Marketing Final Exam

And brokers simply facilitate the sale of a product

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Unformatted text preview: ediaries who facilitate the sales of a product from producer to end user by representing retailers, wholesalers, or manufacturers and providing little input as to the terms of the sale. a. Marketing facilitators b. Channel cooperatives c. Agents and brokers d. Merchant wholesalers e. Channel functionaries ANS: C Agents and brokers simply facilitate the sale of a product from producer to end user. PTS: 1 REF: 204 Thinking KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 26. Generally, _____ determine what type of intermediary a manufacturer should use: a. product characteristics, buyer consideration, and market characteristics b. only internal environmental characteristics c. competitive conditions and government regulations d. all controllable marketing factors e. only noncontrollable environmental factors ANS: A The correct answer combines both internal and external elements. The internal elements can be controlled by the manufacturer, while external environmental factors cannot. PTS: 1 REF: 204 Thinking KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Comprehension 27. The three basic functions channel intermediaries perform are: a. transactional, logistical, and facilitating b. contacting, negotiating, and ownership c. promoting, distributing, and bulk-breaking d. assorting, accumulating, and allocating e. financing, mediating, and storing ANS: A See Exhibit 13.2. PTS: 1 REF: 205 Thinking KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Comprehension 28. Which of the following is a transactional function performed by intermediaries? a. Sorting b. Researching c. Risk taking d. Physically distributing e. Storing ANS: C Transactional functions include contacting and promoting, negotiating, and risk taking. PTS: 1 Thinking REF: 205 OBJ: 13-2 TOP: AACSB Reflective KEY: CB&E Model Distribution MSC: BLOOMS Comprehension 29. Transactional channel functions include all of the following activities EXCEPT: a. contacting buyers b. promoting the products to be sold c. taking the risks associated with product inventories d. negotiating the sale e. physical distribution and sorting ANS: E See Exhibit 13.2. PTS: 1 REF: 205 Thinking KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Analysis 30. Which of the following is a logistical function performed by intermediaries? a. Sorting b. Negotiating c. Financing d. Risk taking e. All of these choices ANS: A Logistical functions include physically distributing, storing, and sorting products. PTS: 1 REF: 205 Thinking KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Comprehension 31. Marketing channels perform all of the following logistical activities EXCEPT: a. sorting b. storing c. physically distributing d. risk taking e. breaking bulk ANS: D Risk taking is a transactional activity. See Exhibit 13.2 PTS: 1 REF: 205 Thinking KEY: CB&E Model Distribution OBJ: 13...
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This document was uploaded on 09/29/2013.

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