This preview shows page 1. Sign up to view the full content.
Unformatted text preview: KETS. Local brand names are often used
when translation or pronunciation problems occur, when the marketer wants the brand to appear
to be a local brand, or when regulations require localization. This could also be a viable
alternative for Fluffit.
KEY: CB&E Model Product OBJ: 10-6 TOP: AACSB MSC: BLOOMS Synthesis 15. Compare and contrast an express warranty and an implied warranty.
An express warranty is made in writing and may range from a simple statement to an extensive
document. An implied warranty is an unwritten guarantee that the good or service is fit for the
purpose for which it was sold. All sales have an implied warranty under the Uniform Commercial
KEY: CB&E Model Product OBJ: 10-7 TOP: AACSB MSC: BLOOMS Synthesis Chapter 11—Developing and Managing Products
1. A product must be a discontinuous innovation to be considered a “new” product.
There are six categories of new products, only one of which is new-to-the-world discontinuous
KEY: CB&E Model Product OBJ: 11-1 TOP: AACSB Reflective MSC: BLOOMS Comprehension 2. The development of garlic-butter flavored crescent rolls by Pillsbury would not be considered a
new product since the company was already making crescent rolls. It would simply be called a
Line extensions are considered to be a type of new product.
KEY: CB&E Model Product OBJ: 11-1 TOP: AACSB Reflective MSC: BLOOMS Application 3. Central Bark is a dog day care center. When you check your dog into a Central Bark you know
your pooch will be pampered. Since kennels have been boarding dogs for years, the dog day care
is not really a new product.
There are many types of new product ranging from new-to-the-world products to low-price
KEY: CB&E Model Product OBJ: 11-1 TOP: AACSB Reflective MSC: BLOOMS Application 4. Very few firms follow a formal new-product development process.
Most companies follow a formal new-product development process.
KEY: CB&E Model Product OBJ: 11-2 TOP: AACSB Reflective MSC: BLOOMS Comprehension 5. A firm’s new-product strategy links the new-product development process with the objectives of
the marketing departments, the business unit, and the corporation.
ANS: T PTS: 1 REF: 172 OBJ: 11-2 TOP: AACSB Reflective Thinking
MSC: BLOOMS Comprehension KEY: CB&E Model Product | CB&E Model 6. For a firm that adheres to the product concept, the logical place to start generating new-product
ideas is with the customers of the firm.
Firms adhering the marketing concept logically start generating new-product ideas from
KEY: CB&E Model Product OBJ: 11-2 TOP: AACSB Reflective MSC: BLOOMS Comprehension 7. The two techniques considered most useful for generating new-p...
View Full Document
- Fall '13