Marketing Final Exam

And high volume pts 1 ref 235 thinking key cbe model

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Unformatted text preview: high volume offer more SKUs than department stores sell high-priced, low-turnover products provide their customers with full service compete on the basis of assortment and depth ANS: A Discount stores compete on the basis of low prices, high turnover, and high volume. PTS: 1 REF: 235 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Analysis 34. Which type of discount store offers consumers very limited service and carries a broad assortment of nationally branded “hard goods,” such as housewares, toys, automotive parts, clothing, bedding, and maybe a limited line of nonperishable food items? a. Full-line discount stores b. Discount specialty stores c. Factory outlets d. e. Fashion stores Specialty supercenters ANS: A This describes full-line discounters, which are often called mass merchandisers. PTS: 1 REF: 235 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 35. _____ is the retailing strategy of using moderate to low prices on large quantities of products and lower service to stimulate a high turnover of inventory. a. Specialty store positioning b. Merchandise positioning c. M-store retailing d. The wheel of retailing e. Mass merchandising ANS: E This describes full-line discounters, which are often called mass merchandisers. PTS: 1 REF: 235 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 36. Kmart utilizes a strategy of moderate to low prices on large quantities of products and lower levels of service to stimulate a high turnover of inventory. Kmart offers a wide variety of different product lines. Kmart is an example of a: a. factory outlet b. mass merchandiser c. convenience store d. franchising operation e. specialty store ANS: B Mass merchandising is the retailing strategy whereby retailers use moderate to low prices on large quantities of merchandise and lower levels of service to stimulate high turnover of products. PTS: 1 REF: 235 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Application 37. A retail operation that has a 90,000-square-foot facility and houses a florist, baker, bank, craft shop, photo finisher, dry cleaner, and pharmacy under the same roof as grocery and household items would be called a: a. membership warehouse club b. wholesale outlet c. factory outlet d. supercenter e. mass merchandiser ANS: D Supercenters offer an array of products and services, as well as groceries. PTS: 1 REF: 235 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Application 38. _____ are single-line stores that offer a nearly complete selection of one line of merchandise and use self-service, discount prices, high volume, and high turnover of merchandise to their advantage. a. Specialty discount stores b. Factory outlets c. Mass merchandisers d. Membership clubs e. General stores ANS: A This describes specialty discount stores, which are also calle...
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