Unformatted text preview: stomer OBJ: 07-8 TOP: AACSB Reflective MSC: BLOOMS Application Lucent Technologies
Because AT&T Corporation wanted to become a big player in the booming market for
outsourcing computer services, it set up Lucent Technologies to manage corporate clients’
worldwide computer networks. Lucent assists corporations in global network and computer
management by drawing on AT&T’s worldwide digital network and its computer hardware and
software businesses. It also relies on the expertise of technicians at Bell Laboratories.
123. Refer to Lucent Technologies. Lucent sells:
e. consumer products
consumer and business products
installations ANS: B
Business products include those that aid the normal operations of an organization.
KEY: CB&E Model Product OBJ: 07-1 TOP: AACSB Reflective MSC: BLOOMS Application 124. Refer to Lucent Technologies. Lucent depends on AT&T but also has found it necessary to form
cooperative partnerships with other technology, telecommunications, and software firms. Lucent
has found it necessary to form:
outsourcing vendor liaisons
bargaining positioning grids
Strategic alliances can take the form of partnerships. They may be between manufacturers,
manufacturers and customers, manufacturers and suppliers, and manufacturers and channel
KEY: CB&E Model Strategy OBJ: 07-3 TOP: AACSB Reflective MSC: BLOOMS Application 125. Refer to Lucent Technologies. First National Bank of Chicago, one of AT&T’s customers, claims
the new network helped the bank win a huge contract from the U.S. Treasury. For classification
purposes, First National would be which type of customer?
Businesses that purchase goods and services for the purpose of making a profit are producers.
KEY: CB&E Model Customer OBJ: 07-4 TOP: AACSB Reflective MSC: BLOOMS Application 126. Refer to Lucent Technologies. Consumers utilizing the First National Bank of Chicago to
purchase U.S. Treasury bonds will affect the demand for and use of the AT&T network computer
system capabilities. This is called:
elastic demand ANS: C
The demand for consumer goods often affects the demand for business products.
KEY: CB&E Model Customer OBJ: 07-6 TOP: AACSB Reflective MSC: BLOOMS Application 127. Refer to Lucent Technologies. AT&T requires its customers to purchase all the necessary
technology to run the network. This requires expensive machinery that will be purchased and then
depreciated over time. The machinery is classified as:
Installations (major equipment) are expensive an...
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- Fall '13
- Marketing, AACSB Reflective, CB&E Model Strategy, CB&E Model