Marketing Final Exam

And the customer is the same in all forms of nonstore

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 1 REF: 237 Thinking KEY: CB&E Model Distribution OBJ: 15-4 TOP: AACSB Reflective MSC: BLOOMS Knowledge 49. Which of the following statements about nonstore retailing is true? a. The nature of the communications between the retailer and the customer is the same in all forms of nonstore retailing. b. Nonstore retailing is currently growing faster than in-store retailing. c. d. e. More than 80 percent of all sales are made through nonstore retailing. The high growth rate for nonstore retailing is due to the growth of shop-at-home television networks. Nonstore retailing is increasing at a rate lower than in-store retailing. ANS: B Nonstore retailing refers to shopping without visiting a store; convenience is playing a major role in the growth of nonstore business. PTS: 1 REF: 237 Thinking KEY: CB&E Model Distribution OBJ: 15-4 TOP: AACSB Reflective MSC: BLOOMS Evaluation 50. _____ is a low-profile yet important form of retailing in which consumers get products out of automated machines, and it accounts for billions of dollars worth of goods each year in the United States. a. Automatic vending b. Party-plan selling c. Direct marketing d. A pyramid scheme e. Professional selling ANS: A Automatic vending is the use of machines to offer goods for sale. PTS: 1 REF: 237 Thinking KEY: CB&E Model Distribution OBJ: 15-4 TOP: AACSB Reflective MSC: BLOOMS Knowledge 51. Which type of retailing is the selling of products by representatives who work door-to-door, office-to-office, or at home sales parties? a. Personal marketing b. Remote retailing c. Direct retailing d. Off-site retailing e. Primary retailing ANS: C This is the definition of direct retailing. PTS: 1 REF: 237 Thinking KEY: CB&E Model Distribution OBJ: 15-4 TOP: AACSB Reflective MSC: BLOOMS Knowledge 52. The manufacturer of Cutco knives uses students as salespeople. The salespeople go into customers’ homes and demonstrate the product, and the sales transactions usually occur in a home setting. This form of nonstore retailing is called: a. b. c. d. e. direct retailing personal marketing direct marketing automatic vending electronic retailing ANS: A Direct retailing is the selling of products by representatives who work door-to-door, office-tooffice, or at home sales parties. PTS: 1 REF: 237 Thinking KEY: CB&E Model Distribution OBJ: 15-4 TOP: AACSB Reflective MSC: BLOOMS Application 53. Susan Adams makes children’s clothing. She is also the sales representatives and sets up parties and fashion shows at homes of mothers to demonstrate the quality and value of her clothing. Susan is using: a. primary marketing b. automatic vending c. personal marketing d. electronic retailing e. direct retailing ANS: E Direct retailing includes door-to-door selling and party plans. PTS: 1 REF: 237 Thinking KEY: CB&E Model Distribution OBJ: 15-4 TOP: AACSB Reflective MSC: BLOOMS Application 54. _____ refers to the techniques used to get consumers to buy from their home. Those techniques incl...
View Full Document

This document was uploaded on 09/29/2013.

Ask a homework question - tutors are online