Marketing Final Exam

And the pitchers mounds firm mounds come in red brown

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Unformatted text preview: d depreciated over a long period of time. PTS: 1 REF: 113 Thinking KEY: CB&E Model Product OBJ: 07-7 TOP: AACSB Reflective MSC: BLOOMS Application Baseball Dirt Dirt is not dirt when it comes to baseball fields. About two-thirds of the pro baseball fields get their dirt from a dirt farm in New Jersey called Partac Peat. The company markets a secret mix for the infield (resilient), the warning track (extra crunchy), and the pitcher’s mounds (firm). Mounds come in red, brown, orange, and gray colors. Roger Bossard, the White Sox head groundskeeper, scouted nationwide for dirt before settling on the mix provided by Partac Peat. (He uses sand under the grassy areas of the playing field.) 128. Refer to Baseball Dirt. Some of the dirt sold by Partac Peat is used to make clay tennis court surfaces. As the number of people playing tennis increases, so does the demand for new clay courts and, therefore, the demand for Partac Peat’s dirt. This occurs because the demand for the dirt is: a. inelastic b. intangible c. heterogeneous d. derived e. elastic ANS: D As consumers demand more space to play tennis, the demand for the materials to make new tennis courts increases. PTS: 1 REF: 110 Thinking KEY: CB&E Model Customer OBJ: 07-6 TOP: AACSB Reflective MSC: BLOOMS Application 129. Refer to Baseball Dirt. An increase in the price of Partac Peat’s dirt will not affect the demand for the product because many groundskeepers believe there is no substitute for the product. Thus, demand for Partac Peat’s secret mix is: a. inelastic b. intangible c. heterogeneous d. synergistic e. elastic ANS: A Inelastic demand means an increase or a decrease in price will not significantly affect product demand. PTS: 1 REF: 111 Thinking KEY: CB&E Model Customer OBJ: 07-6 TOP: AACSB Reflective MSC: BLOOMS Application 130. Refer to Baseball Dirt. Because Partac Peat’s secret mix is a business product, the primary promotional method used for its sale is: a. trade promotions b. slotting allowances c. personal selling d. advertising in consumer magazines e. publicity ANS: C The sale of many business products requires a great deal of personal contact, so personal selling is the primary promotion method. PTS: 1 REF: 113 Thinking KEY: CB&E Model Promotion OBJ: 07-6 TOP: AACSB Reflective MSC: BLOOMS Application 131. Refer to Baseball Dirt. What type of business product would Partac Peat’s dirt be since it is used in the making of baseball fields? a. Equipment b. Accessory equipment c. Capital item d. Processed materials e. Component parts ANS: E The dirt is purchased from Partac Peat because it needs to be used in the construction of the baseball fields. The dirt receives no further processing. PTS: 1 REF: 113 Thinking KEY: CB&E Model Product OBJ: 07-7 TOP: AACSB Reflective MSC: BLOOMS Application 132. Refer to Baseball Dirt. Roger Bossard, the White Sox head groundskeeper, most likely did NOT assume which of the following buying center roles since he has the auth...
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This document was uploaded on 09/29/2013.

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