Marketing Final Exam

Apartments in atlanta orlando and dallas its market

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ingle-source b. secondary c. primary d. consensual e. convenience ANS: B This is the definition of secondary data. PTS: 1 REF: 141 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 24. Post Properties is a company that manages apartments in various communities. It is concerned with a glut of apartments in Atlanta, Orlando, and Dallas. Its market researcher begins by examining the rental markets in the Southeast, the history of apartment buildings, local economies, competitive rents, and ownership––all information that was on hand and did not require any new research to locate. The market researcher looked at: a. a closed study b. secondary data c. primary data d. a statistical analysis e. priority databases ANS: B Secondary data are data previously collected for any purpose other than the one at hand. PTS: 1 REF: 141 OBJ: 09-3 TOP: AACSB Reflective Thinking KEY: CB&E Model Research MSC: BLOOMS Application 25. Trade groups, commercial publications, and government departments can be used as sources of: a. secondary data b. consensual information c. primary data d. artificial intelligence e. marketing audits ANS: A Innumerable outside sources of secondary information exist, such as trade and industry associations, business periodicals, and government departments and agencies. PTS: 1 REF: 141 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Comprehension 26. Research indicates that Americans today are concerned enough about sustaining the environment that they are willing to spend more. In fact, 65 percent of the people who responded to the survey said they were willing to spend more money for environmentally friendly goods and 65 percent also expected to increase spending this year on eco-friendly products, despite the current downward trend in retail. Companies that use the results of this study in their product development efforts are using _____ data. a. primary b. convenience c. dichotomous d. observation e. secondary ANS: E Secondary data is data previously collected for any purpose other than the one at hand. PTS: 1 REF: 141 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Application 27. While many economic indicators have been negative during the first half of 2009, the Wall Street Journal recently reported that U.S. retail sales were actually up in April. In fact, the performance of 61 percent of the retailers in the study topped analysts’ expectations. If Costco used this report as factor in their expansion plans, they would be using _____ data. a. secondary b. primary c. dichotomous d. convenience e. observation ANS: A Data previously collected for purposes other than the one at hand are an important source of information known as secondary data. PTS: 1 REF: 141 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Application 28. All of the following are examples of secondary data EXCEPT: a. a...
View Full Document

Ask a homework question - tutors are online