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KEY: CB&E Model Product OBJ: 11-4 TOP: AACSB Reflective MSC: BLOOMS Application 113. Refer to Going to the Dogs. Central Bark Doggie Day Care currently has 31 locations, with a new
Gainesville, Florida, location coming soon. With the opening of competition in the form of Camp
Bow Wow and others, it appears that the dog day care product is moving into the _____ stage of
the product life cycle.
A competitor entering the market is an indicator of the growth stage in the product life cycle.
KEY: CB&E Model Product OBJ: 11-5 TOP: AACSB Reflective MSC: BLOOMS Application Voodoo Envy
Hewlett-Packard is the number one seller of PCs worldwide. The company has been increasingly
more creative in its computer designs following the trend set by Apple, Inc. HP has created an
ultra-thin laptop called the Voodoo Envy. The laptop is less than a half inch thick and weighs a
little more than three pounds. It is priced at $2,000. HP created the laptop to compete against
Apple’s MacBook Air and a model created by the Lenovo Group Ltd. Both these models were
priced at around $3,000. The MacBook Air does not have removable batteries or a built-in socket
for plugging into Ethernet networks. HP’s Voodoo Envy does have removable batteries and offers
an Ethernet port that is part of its power adapter. The Voodoo can also be booted up in less than
five seconds, made possible by software developed by HP.
114. Refer to Voodoo Envy. Even though HP offers other laptop computers, the Voodoo Envy is HP’s
first entry into the ultra-thin computer market. It is not really an update of an existing laptop.
Instead, it was originally designed as an ultra-thin laptop. As such, it is an example of a(n):
new product line
addition to existing product lines
repositioned product e. improvement or revision of existing products ANS: C
The Voodoo Envy supplements the HP laptop line by moving it into a new product space, the
ultra-thin laptop market.
KEY: CB&E Model Product OBJ: 11-1 TOP: AACSB Reflective MSC: BLOOMS Application 115. Refer to Voodoo Envy. Apple seems to have a success with its MacBook Air. However, not all of
Apple’s new product efforts have been successful. For example, the Newton MessagePad failed
in the marketplace. While a revolutionary product that created the PDA industry, many consumers
perceived the product as too big. For success, it is essential to have a good match between
product _____ and market:
The most important factor in successful new-product introduction is a good match between
product features and market needs.
KEY: CB&E Model Product OBJ: 11-2 TOP: AACSB Reflective MS...
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- Fall '13
- Marketing, AACSB Reflective, CB&E Model Strategy, CB&E Model