Marketing Final Exam

Appears that the dog day care product is moving into

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Unformatted text preview: ng values and product knowledge. PTS: 1 REF: 180 Thinking KEY: CB&E Model Product OBJ: 11-4 TOP: AACSB Reflective MSC: BLOOMS Application 113. Refer to Going to the Dogs. Central Bark Doggie Day Care currently has 31 locations, with a new Gainesville, Florida, location coming soon. With the opening of competition in the form of Camp Bow Wow and others, it appears that the dog day care product is moving into the _____ stage of the product life cycle. a. commercialization b. introductory c. growth d. maturity e. decline ANS: C A competitor entering the market is an indicator of the growth stage in the product life cycle. PTS: 1 REF: 182 Thinking KEY: CB&E Model Product OBJ: 11-5 TOP: AACSB Reflective MSC: BLOOMS Application Voodoo Envy Hewlett-Packard is the number one seller of PCs worldwide. The company has been increasingly more creative in its computer designs following the trend set by Apple, Inc. HP has created an ultra-thin laptop called the Voodoo Envy. The laptop is less than a half inch thick and weighs a little more than three pounds. It is priced at $2,000. HP created the laptop to compete against Apple’s MacBook Air and a model created by the Lenovo Group Ltd. Both these models were priced at around $3,000. The MacBook Air does not have removable batteries or a built-in socket for plugging into Ethernet networks. HP’s Voodoo Envy does have removable batteries and offers an Ethernet port that is part of its power adapter. The Voodoo can also be booted up in less than five seconds, made possible by software developed by HP. 114. Refer to Voodoo Envy. Even though HP offers other laptop computers, the Voodoo Envy is HP’s first entry into the ultra-thin computer market. It is not really an update of an existing laptop. Instead, it was originally designed as an ultra-thin laptop. As such, it is an example of a(n): a. new-to-the-world product b. new product line c. addition to existing product lines d. repositioned product e. improvement or revision of existing products ANS: C The Voodoo Envy supplements the HP laptop line by moving it into a new product space, the ultra-thin laptop market. PTS: 1 REF: 172 Thinking KEY: CB&E Model Product OBJ: 11-1 TOP: AACSB Reflective MSC: BLOOMS Application 115. Refer to Voodoo Envy. Apple seems to have a success with its MacBook Air. However, not all of Apple’s new product efforts have been successful. For example, the Newton MessagePad failed in the marketplace. While a revolutionary product that created the PDA industry, many consumers perceived the product as too big. For success, it is essential to have a good match between product _____ and market: a. attributes; demographics b. trialability; comprehension c. value; income d. observability; freedom e. features; needs ANS: E The most important factor in successful new-product introduction is a good match between product features and market needs. PTS: 1 REF: 178 Thinking KEY: CB&E Model Product OBJ: 11-2 TOP: AACSB Reflective MS...
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This document was uploaded on 09/29/2013.

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