Marketing Final Exam

Are shipping one or more critical components from the

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: from the United States or locally registering patents and trademarks to the U.S. firm. PTS: 1 REF: 67 OBJ: 05-4 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Comprehension 20. U.S.-based Procter & Gamble and Italian-based Fater agreed to produce and market diapers for the European market. This is an example of a joint franchise. ANS: F This is a an example of a joint venture. PTS: 1 REF: 67 OBJ: 05-4 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Application 21. The form of global organization that provides the highest potential for return on investment as well as the highest level of risk is contract manufacturing. ANS: F Direct foreign investment carries the highest risk level and the greatest potential return on investment. PTS: 1 REF: 68 OBJ: 05-4 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Comprehension 22. Global marketing research is not any more difficult than domestic marketing research. ANS: F Global marketing research is conducted in vastly different environments and can be very difficult in developing countries. PTS: 1 REF: 68 OBJ: 05-5 TOP: AACSB Diversity KEY: CB&E Model Research | CB&E Model International Perspective MSC: BLOOMS Evaluation 23. If a country’s currency appreciates, more of that currency will be needed to buy another country’s currency. ANS: F If a country’s currency appreciates, less of that currency is needed to buy another country’s currency. PTS: 1 REF: 71 OBJ: 05-5 Thinking KEY: CB&E Model International Perspective TOP: AACSB Reflective MSC: BLOOMS Analysis 24. The rules, regulations, and habits used for brick-and-mortar stores tend to restrain and limit the success of those retailers engaged in e-commerce. ANS: TOP: KEY: MSC: T PTS: 1 REF: 73 OBJ: 05-6 AACSB Technology CB&E Model Online/Computer | CB&E Model International Perspective BLOOMS Comprehension MULTIPLE CHOICE 1. Individuals and organizations utilizing a global vision to effectively market goods and services across the world are engaged in: a. international selling schemes b. borderless commerce c. global marketing standardization d. global logistics e. global marketing ANS: E Global marketing targets markets throughout the world. PTS: 1 REF: 55 OBJ: 05-1 Thinking KEY: CB&E Model International Perspective TOP: AACSB Reflective MSC: BLOOMS Knowledge 2. Basketball is played nearly everywhere in the world and is an easily understood sport. The National Basketball Association (NBA) finals reached more than 600 million televisions in 195 countries. From this information, you should be able to infer that the NBA is: a. developing international selling schemes b. implementing standard international marketing c. implementing global marketing standardization d. supplementing its foreign vision e. practicing global marketing ANS: E G...
View Full Document

Ask a homework question - tutors are online