Marketing Final Exam

As catalogs and telemarketing to get consumers to

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ude direct mail, catalogs and mail-order, telemarketing, and electronic retailing. a. Nonstore vending b. In-home retailing c. Franchising d. Direct marketing e. Direct retailing ANS: D Direct marketing includes techniques, such as catalogs and telemarketing, to get consumers to make a purchase from their home, office, or other nonretail setting. PTS: 1 REF: 238 Thinking KEY: CB&E Model Strategy OBJ: 15-4 TOP: AACSB Reflective MSC: BLOOMS Knowledge 55. Marketers can precisely target their customers according to demographics, geographics, and psychographics with: a. direct mail b. vending machines c. d. e. franchise stores specialty retail outlets electronic selling ANS: A Good mailing lists come from an internal database or from list brokers. PTS: 1 REF: 238 Thinking KEY: CB&E Model Strategy OBJ: 15-4 TOP: AACSB Reflective MSC: BLOOMS Comprehension 56. _____ is the use of the telephone to sell directly to consumers. a. Telemarketing b. Two-way vending c. Teleprompting d. Indirect marketing e. Phone vending ANS: A This is the definition of telemarketing. PTS: 1 REF: 238 Thinking KEY: CB&E Model Strategy OBJ: 15-4 TOP: AACSB Reflective MSC: BLOOMS Knowledge 57. Telemarketing can consist of either unsolicited _____ sales calls, or _____ sales calls, which allow companies to receive orders through toll-free telephone numbers. a. order placement; lead generation b. push strategy; pull strategy c. systematic; synergistic d. qualifying; finalizing e. outbound; inbound ANS: E Outbound telemarketing is generally used for unsolicited selling, while inbound calls are from customers placing orders. PTS: 1 REF: 238 KEY: CB&E Model Strategy OBJ: 15-4 TOP: AACSB Technology MSC: BLOOMS Comprehension 58. Amy received a phone call last night during supper. The caller wanted her to attend a meeting to learn about timeshares. Since Amy had never thought of purchasing this type of product before she received the call, this is obviously an example of _____ telemarketing. a. outbound b. lead generation c. customer service d. inbound e. relationship ANS: A Outbound telemarketing is generally used for unsolicited selling. PTS: 1 REF: 238 KEY: CB&E Model Strategy OBJ: 15-4 TOP: AACSB Technology MSC: BLOOMS Application 59. The Mad Stencilist has decided to demonstrate how to use its products to create custom gift tags on a local cable television channel and is encouraging shoppers to call a toll-free number to purchase the merchandise with a credit card. This form of retailing is called a(n): a. in-store electronic shopping b. videotex c. shop-at-home network d. electronic point of sale e. catalog viewing ANS: C Using a television channel to display goods that are sold over the phone is the shop-at-home network format. PTS: 1 REF: 239 Thinking KEY: CB&E Model Strategy OBJ: 15-4 TOP: AACSB Reflective MSC: BLOOMS Application 60. _____ is a type of shopping available to consumers with access to the Internet. a. Shop-at-home networks b. Online retailing...
View Full Document

Ask a homework question - tutors are online