Marketing Final Exam

Build a toy lawn mover that spewed soap bubbles ans f

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Unformatted text preview: questions: open-ended, closed-ended, and scaled response. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Comprehension REF: 145 OBJ: 09-3 KEY: CB&E Model Research 13. Fisher-Price employees were engaged in experimental research when they observed, from behind a mirror, children playing with soap bubbles and decided to build a toy lawn mover that spewed soap bubbles. ANS: F Experimental research occurs when the researchers alters one or more variables. This is an example of observation research. PTS: 1 REF: 146 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Application 14. Ethnographic research is a form of experiment research because it is conducted without any preconceptions. ANS: F Ethnographic research is the study of human behavior in its natural context and is a form of observation research. PTS: 1 REF: 147 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 15. The best experiments are those in which one factor is held constant and the other factors of interest are deliberately manipulated. ANS: F In experiments, the goal is to hold all variables constant except the variable of interest. PTS: 1 REF: 147 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Evaluation 16. A random sample is a carefully developed probability sample set up to ensure that every member of the population has an equal chance of being selected as part of the sample. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Knowledge REF: 148 OBJ: 09-3 KEY: CB&E Model Research 17. Martina was interested in how students perceive the health service provided by her university. To collect data on this issue, she interviewed the students in her evening class. Martina has used a random sampling procedure. ANS: F This describes a convenience sample. PTS: 1 REF: 148 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Application 18. Measurement error occurs when a sample somehow does not represent the target population. ANS: F This is the definition of sampling error. Measurement error occurs when there is a difference between the information desired by the researcher and the information provided by the measurement process. PTS: 1 REF: 148 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 19. A snowball sample is a type of probability sample. ANS: F It is a nonprobability sample and involves selecting additional respondents on the basis of referrals from the initial respondents. See Exhibit 9.4. PTS: 1 REF: 149 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 20. Once adequate amounts of data have been collected, the researcher should present the report. ANS: F The data must be analyzed and interpreted before a meaningful report can be prepared. PTS: 1 REF: 150 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Compreh...
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This document was uploaded on 09/29/2013.

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