Marketing Final Exam

By consumers buying frequently purchased low cost

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Unformatted text preview: sonal risk ANS: B This is the definition of involvement. PTS: 1 REF: 82 Thinking KEY: CB&E Model Customer OBJ: 06-4 TOP: AACSB Reflective MSC: BLOOMS Knowledge 33. The types of products people purchase using routine response behavior are typically: a. frequently purchased, low-cost items b. frequently purchased, high-cost items c. infrequently purchased, low-cost items d. infrequently purchased, high-cost items e. all types of items, regardless of price or frequency of purchase ANS: A Routine response behavior is the type of decision making exhibited by consumers buying frequently purchased, low-cost goods and services. PTS: 1 REF: 82 Thinking KEY: CB&E Model Customer OBJ: 06-4 TOP: AACSB Reflective MSC: BLOOMS Comprehension 34. _____ is characterized by low involvement, a short time frame, an internal-only information search, and low costs. a. Limited decision making b. Routine response behavior c. Emotional buying d. Intensive decision making e. Temporally-limited behavior ANS: B See Exhibit 6.2. PTS: 1 REF: 82 Thinking KEY: CB&E Model Customer OBJ: 06-4 TOP: AACSB Reflective MSC: BLOOMS Knowledge 35. Each week, Jess comes to the supermarket with a list of essential items: milk, bread, peanut butter, and chocolate. This is an example of: a. buyer’s harmony b. situational convenience c. routine response behavior d. limited decision making e. consistent decision making ANS: C The buying of frequently purchased, low-cost goods is typically routine response behavior. PTS: 1 REF: 82 Thinking KEY: CB&E Model Customer OBJ: 06-4 TOP: AACSB Reflective MSC: BLOOMS Application 36. Which of the following activities is most likely to be an example of routine response behavior? a. The purchase of a three-week vacation cruise b. A homeowner’s purchase of a new grill for $600 c. The first-time purchase of a copy machine for a home office The purchase of toilet paper The purchase of an infant car seat d. e. ANS: D Only the toilet paper is an example of routine response behavior, as it is a frequently purchased, low-cost good and requires little search and decision time. PTS: 1 REF: 82 Thinking KEY: CB&E Model Customer OBJ: 06-4 TOP: AACSB Reflective MSC: BLOOMS Application 37. The type of decision making that requires a moderate amount of time for gathering information and deliberating about an unfamiliar brand in a familiar product category is referred to as: a. routine response behavior b. limited decision making c. extensive decision making d. uninvolved decision making e. affective decision making ANS: B This is the definition of limited decision making. PTS: 1 REF: 82 Thinking KEY: CB&E Model Customer OBJ: 06-4 TOP: AACSB Reflective MSC: BLOOMS Knowledge 38. Jackson has moved to a new community and can no longer attend his old church. He has been visiting churches to make a decision about which one best serves his needs. In making his decision, Jackson will engage in _____ consumer decision making. a. limited b. extended c. habitual d....
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