Marketing Final Exam

Case people who need organ transplant drugs pts 1 ref

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Unformatted text preview: eed organ transplant drugs. PTS: 1 REF: 21 Thinking KEY: CB&E Model Strategy OBJ: 02-5 TOP: AACSB Reflective MSC: BLOOMS Application 51. Technol Medical Products makes specialty face masks to shield healthcare workers from infection. Because it focuses on this narrow market, it is able to outsell its primary competitors–– 3M and Johnson & Johnson. Technol has a(n): a. aggregated positioning strategy b. demarketing focus c. heterogeneous target marketing strategy d. cost competitive advantage e. niche competitive advantage ANS: E A niche competitive advantage is the advantage achieved when a firm seeks to target and effectively serve a small segment of the market. PTS: 1 REF: 21 Thinking KEY: CB&E Model Strategy OBJ: 02-5 TOP: AACSB Reflective MSC: BLOOMS Application 52. An advantage that cannot be copied by the competition is called a(n) _____ competitive advantage. a. sustainable b. monopolistic c. primary d. unique e. dominant ANS: A This is the definition of a sustainable competitive advantage. PTS: 1 REF: 21 Thinking KEY: CB&E Model Strategy OBJ: 02-5 TOP: AACSB Reflective MSC: BLOOMS Knowledge 53. Patents on prescription medications give pharmaceutical companies that own the patents a(n) _____ for 17 years until the patent expires. a. targeted market position b. sustainable competitive advantage c. strategic focus d. situational strength e. opportunistic privilege ANS: B A sustainable competitive advantage is one that cannot be copied by the competition, in this case at least until the patent expires. PTS: 1 REF: 21 Thinking KEY: CB&E Model Strategy OBJ: 02-5 TOP: AACSB Reflective MSC: BLOOMS Application 54. iTunes has a(n) _____, as they have exclusive agreements with some of the most sought after music corporations that other digital music stores do not have. a. targeted market position b. sustainable competitive advantage c. strategic focus d. situational strength e. opportunistic privilege ANS: B A sustainable competitive advantage is one that cannot be copied by the competition. PTS: 1 REF: 21 Thinking KEY: CB&E Model Strategy OBJ: 02-5 TOP: AACSB Reflective MSC: BLOOMS Application 55. Which of the following is a type of strategic alternative that tries to increase market share among existing customers? a. Vertical integration b. Product penetration c. Divestment d. Horizontal integration e. Market penetration ANS: E PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Knowledge REF: 22 OBJ: 02-6 KEY: CB&E Model Strategy 56. _____ is a strategy of increasing market share for present products in existing markets. a. Market penetration b. Product development c. Market development d. Diversification e. Product penetration ANS: A This is the definition of market penetration. PTS: 1 REF: 22 Thinking KEY: CB&E Model Strategy 57. Market penetration occurs when: a. b. OBJ: 02-6 TOP: AACSB Reflective MSC: BLOOMS Knowledge a supermarket adds a new store a U.S.-based company begins to sell its products in China Motow...
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