Marketing Final Exam

Communicate and work with the customer pts 1 ref 113

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Unformatted text preview: come 6. PTS: 1 Thinking REF: 112 OBJ: 07-6 TOP: AACSB Reflective KEY: CB&E Model Customer MSC: BLOOMS Analysis 58. _____ is the primary promotional method for the sale of all business products. a. Direct mail b. Advertising c. Personal selling d. Public relations e. Trade promotions ANS: C Business sales tend to be large in dollar amounts and quantities and may require negotiation; thus, they may rely heavily on the salesperson’s ability to communicate and work with the customer. PTS: 1 REF: 113 Thinking KEY: CB&E Model Promotion OBJ: 07-6 TOP: AACSB Reflective MSC: BLOOMS Comprehension 59. All of the following are considered types of business products EXCEPT: a. raw materials b. convenience goods c. major equipment d. accessory equipment e. component parts ANS: B The types of business products are major equipment, accessory equipment, raw materials, component parts, processed materials, supplies, and business services. PTS: 1 REF: 113 Thinking KEY: CB&E Model Product OBJ: 07-7 TOP: AACSB Reflective MSC: BLOOMS Analysis 60. Which type of business product includes such capital goods as large or expensive machines, mainframe computers, blast furnaces, generators, airplanes, and buildings? a. Major equipment b. Raw materials c. Component parts d. Accessory equipment e. Investment goods ANS: A This describes major equipment, which is also called installations. PTS: 1 REF: 113 Thinking KEY: CB&E Model Product OBJ: 07-7 TOP: AACSB Reflective MSC: BLOOMS Knowledge 61. Major equipment goods such as machines, mainframe computers, and buildings are also referred to as: a. investment goods b. c. d. e. necessity goods capital components strategic goods installations ANS: E Major equipment goods are also known as installations. PTS: 1 REF: 113 Thinking KEY: CB&E Model Product OBJ: 07-7 TOP: AACSB Reflective MSC: BLOOMS Knowledge 62. Which of the following is the BEST example of an installation? a. A baseball stadium b. A checkout counter c. A lifeguard stand d. A file cabinet e. Original artwork ANS: A An installation, also called major equipment, is expensive and large, such as a building. PTS: 1 REF: 113 Thinking KEY: CB&E Model Product OBJ: 07-7 TOP: AACSB Reflective MSC: BLOOMS Application 63. Products such as parking garages, mainframe computers, privately owned office buildings, and street-cleaning equipment are depreciated over time rather than expensed in the year they are purchased. These are classified as: a. processed materials b. accessory equipment c. major equipment d. supplies e. component parts ANS: C Major equipment is depreciated over time rather than charged as an expense in the year it is purchased. PTS: 1 REF: 113 Thinking KEY: CB&E Model Product OBJ: 07-7 TOP: AACSB Reflective MSC: BLOOMS Application 64. Claas is Europe’s largest manufacturer of combine harvesters. As farming becomes more professional and more intensive, farmers are buying more sophisticated machines, which Claas can supply. The expensive ma...
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This document was uploaded on 09/29/2013.

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