Marketing Final Exam

Curve c service differentiation competitive d

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Unformatted text preview: ferentiation competitive d. alternative market e. sustainable competitive ANS: C A service differentiation competitive advantage exists when a firm provides something unique that is valuable to buyers beyond simply offering a low price. PTS: 1 REF: 20 Thinking KEY: CB&E Model Strategy OBJ: 02-5 TOP: AACSB Reflective MSC: BLOOMS Application 47. Everyone knows the brand name Kleenex. Kleenex is what many consumers think of when they think of tissues. This widely recognized brand name is a source of: a. a product differentiation competitive advantage b. a cost advantage c. market augmentation d. a niche competitive advantage e. none of these things ANS: A Brand names differentiate products from competitive offerings and can provide competitive advantage. PTS: 1 REF: 20 OBJ: 02-5 TOP: AACSB Reflective Thinking KEY: CB&E Model Strategy MSC: BLOOMS Application 48. Arizona Tea is marketed by Vultaggio & Sons. Vultaggio & Sons took a basic drink and put it into unusual bottles with elaborate designs. The wide-mouthed, long-necked bottles are now considered to be trendsetters in the new age beverage industry, and customers often buy the tea just for the bottle. The success of Arizona Tea is based on: a. supply-demand curves b. reengineering c. a product differentiation competitive advantage d. a cost competitive advantage e. a heterogeneous marketing strategy ANS: C A product differentiation competitive advantage exists when a firm provides something unique that is valuable to buyers beyond simply offering a low price. PTS: 1 REF: 20 Thinking KEY: CB&E Model Strategy OBJ: 02-5 TOP: AACSB Reflective MSC: BLOOMS Application 49. Yuengling is the oldest brewery in the United States. It was founded in 1827 in a time when small breweries dotted the nation. The brewery only sells in a ten-state area on the Eastern Seaboard. For over 170 years, this strategy has given the brewery a: a. brand name strategy b. niche competitive advantage c. price differentiation advantage d. marketing competitive advantage e. sustainable competitive advantage ANS: B A niche competitive advantage is achieved when a firm seeks to target and effectively serve a small segment of the market. PTS: 1 REF: 21 Thinking KEY: CB&E Model Strategy OBJ: 02-5 TOP: AACSB Reflective MSC: BLOOMS Application 50. Fujisawa is Japan’s seventh-largest pharmaceutical company. It sells drugs for organ transplant patients to increase the probability the new organ will operate efficiently and not be rejected. Currently, the only product Fujisawa makes is these organ transplant drugs, which it sells worldwide. Its patents protect it from competitors. Fujisawa has a: a. brand name advantage b. niche competitive advantage c. cost competitive advantage d. marketing competitive advantage e. complete competitive advantage ANS: B A niche competitive advantage is the advantage achieved when a firm seeks to target and effectively serve a small segment of the market, in this case people who n...
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This document was uploaded on 09/29/2013.

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