Marketing Final Exam

Customer reactions ans b business buyers evaluate

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Unformatted text preview: C: BLOOMS Application 137. Refer to Claxton Fruitcakes. Any company that purchased Claxton fruitcakes to give to its customers would treat this purchase like any other purchase and evaluate the cake and the company in terms of: a. demand, value, and promotion b. quality, service, and price c. order time and delivery time d. customer relationships, costs, and ethical behavior e. time requirements, order speed, and customer reactions ANS: B Business buyers evaluate products and suppliers against three important criteria: quality, service, and price––in that order. PTS: 1 REF: 116 Thinking KEY: CB&E Model Customer OBJ: 07-8 TOP: AACSB Reflective MSC: BLOOMS Application 138. Refer to Claxton Fruitcakes. For a corporation that has been giving its key customers Claxton fruitcakes since 1950, placing the order for cakes to be delivered this year would be an example of a _____ because some negotiation about price and quantity would likely occur each year. a. new buy b. contingency buy c. modified rebuy d. situational buy e. straight rebuy ANS: C A modified rebuy will require some changes in the purchase order. In this situation, the firm may open the bidding to examine the price/quality offerings of several suppliers. PTS: 1 REF: 117 Thinking KEY: CB&E Model Customer OBJ: 07-8 TOP: AACSB Reflective MSC: BLOOMS Application Rock-Tenn Rock-Tenn produces packaging products. The company makes cartons that will hold a dozen Dunkin’ Donuts, waffle fries for Chik-fil-A, Gillette razors, Haagen-Daz ice cream, express mail envelopes for FedEx, and much more. Rock-Tenn business fluctuates depending on consumer demand. As plastic products become more expensive, companies turn to cardboard and paper to package their products. 139. Refer to Rock-Tenn. Rock-Tenn makes paper products for companies to use in their product and service offerings. This is an example of: a. business marketing b. consumer marketing c. Internet marketing d. retail marketing e. complex marketing ANS: A Rock-Tenn produces a product that will be used in business rather than personal for consumption. PTS: 1 REF: 103 Thinking KEY: CB&E Model Strategy OBJ: 07-1 TOP: AACSB Reflective MSC: BLOOMS Application 140. Refer to Rock-Tenn. Rock-Tenn makes paper products for companies to use in their product and service offerings. The business market consists of four categories of business customers. RockTenn’s customers are an example of: a. b. c. d. e. producers resellers governments institutions all of the above ANS: A Rock-Tenn’s customers are profit-oriented organizations that use purchased goods to facilitate the daily operations of the organization. PTS: 1 REF: 108 Thinking KEY: CB&E Model Customer OBJ: 07-4 TOP: AACSB Reflective MSC: BLOOMS Application 141. Refer to Rock-Tenn. Rock-Tenn makes paper products for companies to use in their product and service offerings. Rock-Tenn buys paper, wood chips, and supplies from companies to make its cartons. Rock-Tenn would be considered a...
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