Marketing Final Exam

Customers few services and competes on the basis of

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Unformatted text preview: d category killers. PTS: 1 REF: 235 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 39. Glen’s Safety First! sells a huge assortment of firefighting equipment at greatly reduced prices. It offers customers few services and competes on the basis of moderate to low prices on the large quantities of merchandise it stocks. Glen’s Safety First! is an example of a: a. full-line discount store b. specialty discount store c. general store d. department store e. wholesale store ANS: B A specialty discount store (also called a category killer) offers a nearly complete selection of single-line merchandise and uses self-service, discount prices, high volume, and high turnover to its advantage. PTS: 1 REF: 235 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Application 40. Specialty stores such as Best Buy, Babies “R” Us, and Bed, Bath, and Beyond are often called category killers because: a. they can destroy the profit potential for a category of merchandise for other retailers b. they are located at stand-alone sites c. of their broad merchandise mix and shallow assortment d. they offer an exclusive category of merchandise e. they carry only fast-selling items ANS: A Because these stores dominate their narrow merchandise segment, they are called category killers. PTS: 1 REF: 235 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Application 41. _____ sell a limited selection of brand name appliances, household items, and groceries, usually in bulk on a cash-and-carry basis to members only. a. Super outlets b. Factory outlets c. Wholesale discounters d. Off-price discount retailers e. Warehouse membership clubs ANS: E This describes warehouse membership clubs. PTS: 1 REF: 236 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 42. Laura buys supplies for her catering business at a retailer that stocks a limited selection of items, which are sold in bulk on a cash-and-carry basis to members only. As she browses through the huge store, she buys flour, a set of muffin pans, and a package of paper towels as well as an assortment of fresh produce. Laura is most likely shopping at a(n): a. off-price discount retailer b. factory outlet c. industrial supply warehouse d. warehouse membership club e. wholesale outlet ANS: D Warehouse membership clubs sell a limited selection of brand name appliances, household items, and groceries, usually in bulk on a cash-and-carry basis to members only. PTS: 1 REF: 236 Thinking KEY: CB&E Model Distribution 43. Off-price retailers: a. b. c. d. OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Application are often able to take advantage of manufacturers’ faulty sales forecasting very often offer a consistent assortment of merchandise seldom stock brand name merchandise are owned by the manufacturer of the products they sell e. offer very deep assortments ANS: A O...
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This document was uploaded on 09/29/2013.

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