Marketing Final Exam

Difficult for marketing managers to forecast

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Unformatted text preview: , or integrate into marketing plans? a. Technology b. Social change c. Demography d. Competition e. Economic conditions ANS: B Social factors and changes are difficult to foresee, because they are usually slow and/or small changes. PTS: 1 REF: 40 Thinking KEY: CB&E Model Strategy OBJ: 04-2 TOP: AACSB Reflective MSC: BLOOMS Evaluation 13. Many people in the United States choose to drink light beer because they value thin and fit bodies. In Europe, light beers have had little success because flavor is valued more highly. For international beer manufacturers, this difference illustrates how _____ influence(s) marketing. a. demography b. competition c. social factors d. economic conditions e. technology ANS: C Values are an example of social factors and influence the products that people buy. PTS: 1 REF: 40 KEY: CB&E Model Customer OBJ: 04-2 TOP: AACSB Diversity MSC: BLOOMS Application 14. In Asia, Procter & Gamble (P&G) discovered that consumers like to experiment with different brands of shampoos and shy away from the family-size bottles so popular with Americans. Now it sells single-use sachets of shampoo in Asia. P&G responded to _____ factors when it changed its Asian packaging. a. demographic b. competitive c. technological d. social e. component lifestyle ANS: D Social factors influence the products people buy. PTS: 1 REF: 40 KEY: CB&E Model Customer OBJ: 04-2 TOP: AACSB Diversity MSC: BLOOMS Application 15. Consumers’ concern for health issues affects the way food is marketed. For example, marketers must now list the number of grams of transfat on a product’s nutrition label because it has recently come to light that this type of fat is harmful. Consumers’ concern for health issues is a(n) _____ factor. a. economic b. political and legal c. technological d. demographic e. social ANS: E Social factors include our attitudes, values, and lifestyles. PTS: 1 REF: 40 Thinking KEY: CB&E Model Strategy OBJ: 04-2 TOP: AACSB Reflective MSC: BLOOMS Application 16. Quaker Oats and other cereal manufacturers have developed what they call “breakfast-with-onehand” products—no-mess breakfast bars and drinks that can be consumed while commuting. The popularity of on-the-go food is largely the result of changes in _____ factors. a. natural environmental b. demographic c. technological d. social e. political ANS: D Social factors include our attitudes, values, and lifestyles. PTS: 1 REF: 40 Thinking KEY: CB&E Model Strategy OBJ: 04-2 TOP: AACSB Reflective MSC: BLOOMS Application 17. If you were to ask Americans what they most desire to make their lives easier, most will want more time. This feeling that there are not enough hours in a day is an example of a(n) _____ factor that has strongly influenced the marketing environment. a. social b. economic c. legal d. demographic e. component lifestyle ANS: A Social factors include our attitudes, values, and lifestyles. Lack of time is due to consumers’ lifestyles. PTS: 1 R...
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