Marketing Final Exam

Distinctiveness of the merchandise or the stores

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Unformatted text preview: MSC: BLOOMS Application 23. Which of the following statements about specialty stores is true? a. Customers usually consider price to be the most important factor in their selection of a specialty store. b. Customers at specialty stores are not concerned with the distinctiveness of the merchandise or the store’s physical appearance. c. Specialty stores typically avoid price wars. d. Specialty stores are ineffective test markets. e. A typical specialty store carries a wider assortment of specialty merchandise than department stores. ANS: C Customers usually consider price to be of secondary importance in their selection of a specialty store. Customers at specialty stores are very concerned with the distinctiveness of the merchandise or the store’s physical appearance. Specialty stores provide a low-risk testing ground for new products. A typical specialty store carries a narrower assortment of specialty merchandise than department stores. PTS: 1 REF: 234 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Evaluation 24. _____ are large, departmentalized, self-service retailers that specialize in food and some nonfood items. a. Supermarkets b. Convenience stores c. Membership wholesale clubs d. Discount stores e. Assortment merchandisers ANS: A This is the definition of a supermarket. PTS: 1 REF: 234 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 25. Giant Eagle is a chain of retail outlets in Ohio, West Virginia, Maryland, and Pennsylvania that are described as large, departmentalized, self-service stores that specialize in food and limited nonfood items. Giant Eagle stores are: a. off-price retailers b. c. d. e. discount stores wholesale clubs convenience stores supermarkets ANS: E The key factors are the emphasis on food and the size of the stores. PTS: 1 REF: 234 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Application 26. When supermarkets offer a wide variety of nontraditional goods and services under one roof, they are engaged in: a. cross-selling b. trading up c. scrambled merchandising d. disintermediation e. cross-docking ANS: C This is the definition of scrambled merchandising. PTS: 1 REF: 234 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 27. Kroger is the second-largest supermarket chain in the United States. Which of the following is the most likely reason why Kroger supermarkets sell all types of foodstuffs as well as nonfood products including a wide range of eyewear and accessories? a. Consumer demand for one-stop shopping often leads to scrambled merchandising. b. The fulfillment of the wheel of retailing hypothesis c. Inflationary economic climate d. Repositioning as a discounter e. Growth of convenience merchandising ANS: A In many cases, supermarkets offer a wide variety of nontraditional goods and services under one roof (a strategy called scrambled merch...
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