Marketing Final Exam

Distribution is the most extensive form of market

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Unformatted text preview: hopping goods are usually distributed selectively. Consumers are willing to look around for them but may not be willing to search or travel extensively to acquire the product. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Comprehension REF: 210 OBJ: 13-4 KEY: CB&E Model Distribution 15. Exclusive distribution is the most extensive form of market coverage. ANS: F Exclusive distribution is the most restrictive form of market coverage. PTS: 1 REF: 211 Thinking KEY: CB&E Model Distribution OBJ: 13-4 TOP: AACSB Reflective MSC: BLOOMS Comprehension 16. At one end of the channel relationship continuum is the “arm’s-length” relationship. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Comprehension REF: 211 OBJ: 13-5 KEY: CB&E Model Distribution 17. Highly integrated channel relationships are the preferred relationship because there is no large outlay of assets required to keep the channel members all working toward the same results. ANS: F Highly integrated channel relationships require significant costs and/or risks. PTS: 1 REF: 211 Thinking KEY: CB&E Model Distribution OBJ: 13-5 TOP: AACSB Reflective MSC: BLOOMS Evaluation 18. Integrated channel relationships tend to be more flexible than cooperative relationships. ANS: F Cooperative relationships tend to be more flexible than integrated relationships but are more structured than arm’s-length relationships. PTS: 1 REF: 211 Thinking KEY: CB&E Model Distribution OBJ: 13-5 TOP: AACSB Reflective MSC: BLOOMS Comprehension 19. An international consumer products manufacturer requires all of its suppliers to provide the lowest possible cost and to adhere to a just-in-time inventory system. Wholesalers and manufacturers generally yield to the authority of this large manufacturer. This consumer products manufacturer exercises channel power. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Application REF: 212 OBJ: 13-6 KEY: CB&E Model Distribution 20. Reciprocal conflict occurs among channel members on the same level, such as two or more different wholesalers or two or more different retailers that handle the same manufacturer’s brands. ANS: F This is referred to as horizontal conflict. PTS: 1 REF: 212 Thinking KEY: CB&E Model Distribution OBJ: 13-6 TOP: AACSB Reflective MSC: BLOOMS Knowledge 21. Many regard vertical conflict as healthy competition. ANS: F Vertical conflict occurs between different levels in a marketing channel and is much more serious than horizontal conflict among channel members on the same level, which is seen as healthy competition. PTS: 1 REF: 212-213 Thinking KEY: CB&E Model Distribution OBJ: 13-6 TOP: AACSB Reflective MSC: BLOOMS Comprehension 22. Because distribution creates the same problems whether it is in Ethiopia, Indonesia, or Venezuela, you will find that channel structures and types around the world are very similar to those in the United States. ANS: F The more highly developed a nation, the more likely it is to ha...
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