Unformatted text preview: EF: 40 | 42
KEY: CB&E Model Customer OBJ: 04-2 TOP: AACSB Reflective MSC: BLOOMS Application 18. Shark fin soup is a favorite Thai food. When a San Francisco–based organization claimed that the
leading producer’s soup contained mercury poison, its sales plummeted. The popularity of this
soup in Thailand represents a(n) _____ factor, while Thailand’s lax enforcement of environmental
protection and consumer protection regulations are a(n) _____ factor.
social; political and legal
Food preferences are a cultural issue, and the lax enforcement of environmental protection laws is
a political and legal factor.
REF: 40 | 49
KEY: CB&E Model Strategy OBJ: 04-2 | 04-7 TOP: AACSB Reflective MSC: BLOOMS Application 19. What do self-sufficiency, upward mobility, work ethic, and conformity have in common?
These are no longer valued attitudes
They are attitudes that can easily be changed
These are three perceptions that Americans
have of the Asian lifestyle
These are three of the core values that
influence lifestyles in the United States
They are the determinants of a component
These are the four basic values that have strongly influenced American attitudes and lifestyles.
KEY: CB&E Model Customer OBJ: 04-2 TOP: AACSB Reflective MSC: BLOOMS Analysis 20. A(n) _____ is the practice of choosing goods and services that meet one’s diverse needs and
interests rather than conforming to a single, traditional lifestyle.
psychographic mode of living
demographically defined lifestyle
This is the definition of component lifestyles.
KEY: CB&E Model Customer OBJ: 04-2
TOP: AACSB Diversity
MSC: BLOOMS Knowledge 21. Lance is a 30-year-old, single professional who enjoys hiking, college sports, and poetry. He lives
with his girlfriend but does not have plans to get married in the near future. He leads a life much
different from his father, who married right after high school, had children, and worked for the
same company his entire career. More and more in the U.S. consumers like Lance are enjoying
_____, piecing together a variety of interests, products, and services instead of conforming to
simple multipurpose products
conformity and cohesiveness
modular market mixes
Component lifestyles are the practice of choosing goods and services that meet one’s diverse
needs and interests rather than conforming to a single, traditional lifestyle.
KEY: CB&E Model Customer OBJ: 04-2 TOP: AACSB Reflective MSC: BLOOMS Application 22. Kendra teaches high school science. She is also a wine expert, a PTA president, and an
accomplished sculptor. Her other interests include sc...
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This document was uploaded on 09/29/2013.
- Fall '13