Marketing Final Exam

Due to consumers lifestyles pts 1 ref 40 42 thinking

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Unformatted text preview: EF: 40 | 42 Thinking KEY: CB&E Model Customer OBJ: 04-2 TOP: AACSB Reflective MSC: BLOOMS Application 18. Shark fin soup is a favorite Thai food. When a San Francisco–based organization claimed that the leading producer’s soup contained mercury poison, its sales plummeted. The popularity of this soup in Thailand represents a(n) _____ factor, while Thailand’s lax enforcement of environmental protection and consumer protection regulations are a(n) _____ factor. a. economic; technological b. social; technological c. social; political and legal d. competitive; economic e. social; technological ANS: C Food preferences are a cultural issue, and the lax enforcement of environmental protection laws is a political and legal factor. PTS: 1 REF: 40 | 49 Thinking KEY: CB&E Model Strategy OBJ: 04-2 | 04-7 TOP: AACSB Reflective MSC: BLOOMS Application 19. What do self-sufficiency, upward mobility, work ethic, and conformity have in common? a. These are no longer valued attitudes b. They are attitudes that can easily be changed c. These are three perceptions that Americans have of the Asian lifestyle d. These are three of the core values that influence lifestyles in the United States e. They are the determinants of a component lifestyle ANS: D These are the four basic values that have strongly influenced American attitudes and lifestyles. PTS: 1 REF: 41 Thinking KEY: CB&E Model Customer OBJ: 04-2 TOP: AACSB Reflective MSC: BLOOMS Analysis 20. A(n) _____ is the practice of choosing goods and services that meet one’s diverse needs and interests rather than conforming to a single, traditional lifestyle. a. aggregated lifestyle b. component lifestyle c. psychographic mode of living d. demographically defined lifestyle e. targeted lifestyle ANS: B This is the definition of component lifestyles. PTS: 1 REF: 41 KEY: CB&E Model Customer OBJ: 04-2 TOP: AACSB Diversity MSC: BLOOMS Knowledge 21. Lance is a 30-year-old, single professional who enjoys hiking, college sports, and poetry. He lives with his girlfriend but does not have plans to get married in the near future. He leads a life much different from his father, who married right after high school, had children, and worked for the same company his entire career. More and more in the U.S. consumers like Lance are enjoying _____, piecing together a variety of interests, products, and services instead of conforming to traditional stereotypes. a. well-defined segments b. component lifestyles c. simple multipurpose products d. conformity and cohesiveness e. modular market mixes ANS: B Component lifestyles are the practice of choosing goods and services that meet one’s diverse needs and interests rather than conforming to a single, traditional lifestyle. PTS: 1 REF: 41 Thinking KEY: CB&E Model Customer OBJ: 04-2 TOP: AACSB Reflective MSC: BLOOMS Application 22. Kendra teaches high school science. She is also a wine expert, a PTA president, and an accomplished sculptor. Her other interests include sc...
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This document was uploaded on 09/29/2013.

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