Marketing Final Exam

During the christmas season without the long term

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Unformatted text preview: annot be part of a strip center. It is a freestanding store. PTS: 1 REF: 244 Thinking KEY: CB&E Model Distribution OBJ: 15-6 TOP: AACSB Reflective MSC: BLOOMS Application 20. Every October through December, Hickory Farms opens a temporary store in many malls to sell products during the Christmas season without the long-term commitment of a more expensive retail lease. This is an example of a pop-up shop. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Application REF: 244 OBJ: 15-6 KEY: CB&E Model Distribution 21. A store’s atmosphere is the overall impression conveyed by a store’s physical layout, decor, and surroundings. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Knowledge REF: 245 OBJ: 15-6 KEY: CB&E Model Strategy 22. Color can be used by retailers to create a mood or focus customer attention on a particular product. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Comprehension REF: 246 OBJ: 15-6 KEY: CB&E Model Strategy 23. Providing great customer service is one of the most challenging elements in the retail mix because customer expectations for service are so varied. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Comprehension REF: 246 OBJ: 15-6 KEY: CB&E Model Customer 24. Interactivity in the retail environment is not feasible in terms of its costs. ANS: F For the past few years, adding interactivity in the retail environment has been one of the most popular strategies in retailing. PTS: 1 REF: 246 OBJ: 15-7 TOP: AACSB Reflective Thinking KEY: CB&E Model Strategy MSC: BLOOMS Comprehension 25. M-commerce is a type of managed commerce in which both buyer and seller end the transaction with a win–win feeling. ANS: F M-commerce, or mobile e-commerce, enables consumers using wireless mobile devices to connect to the Internet and shop. PTS: 1 REF: 246 Thinking KEY: CB&E Model Strategy OBJ: 15-7 TOP: AACSB Reflective MSC: BLOOMS Knowledge MULTIPLE CHOICE 1. _____ is defined as all activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use or consumption. a. Wholesaling b. Retailing c. Business d. Franchising e. Distribution ANS: B This is the definition of retailing. PTS: 1 REF: 231 Thinking KEY: CB&E Model Distribution OBJ: 15-1 TOP: AACSB Reflective MSC: BLOOMS Knowledge 2. Which U.S. retailer is the number one sales volume retailer in the world? a. Sears b. JCPenney c. Target d. Kroger e. Walmart ANS: E Walmart’s annual U.S. sales alone are greater than the next five U.S. retail giants’ sales combined. PTS: 1 REF: 231 Thinking KEY: CB&E Model Distribution OBJ: 15-1 TOP: AACSB Reflective MSC: BLOOMS Comprehension 3. Retail establishments are generally classified according to all of the following EXCEPT: a. ownership b. level of sales c. level of service d. e. price product assortment ANS: B The four elements used to classify retail establishments are its ownership, level of service, product assortment, and price. P...
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This document was uploaded on 09/29/2013.

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