Marketing Final Exam

Entity c company with no equity d service provider e

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Unformatted text preview: P: AACSB Reflective MSC: BLOOMS Knowledge 83. People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world. PETA works for better treatment of animals instead of achieving profits, market share, or return on investment. PETA is an example of a: a. patronage-oriented organization b. synergistic entity c. company with no equity d. service provider e. nonprofit organization ANS: E A nonprofit organization seeks to achieve some goal other than the usual business goals of profit, market share, or return on investment. PTS: 1 REF: 196 Thinking KEY: CB&E Model Customer OBJ: 12-8 TOP: AACSB Reflective MSC: BLOOMS Application 84. The predominant form of nonprofit organization in the United States is: a. farms b. arts museums and programs c. private-sector volunteer organizations d. social service firms e. government ANS: E The cost of government (i.e., taxes) is the biggest single item in the American family budget. PTS: 1 REF: 196 Thinking KEY: CB&E Model Strategy OBJ: 12-8 TOP: AACSB Reflective MSC: BLOOMS Comprehension 85. All of the following are examples of nonprofit organizations EXCEPT: a. State Farm, an insurance company b. the American Heart Association c. the American Humane Society d. the Rotary Club, a service organization e. the Brotherhood of Electrical Workers, a union ANS: A State Farm is a for-profit business. PTS: 1 REF: 196 OBJ: 12-8 TOP: AACSB Reflective Thinking KEY: CB&E Model Strategy MSC: BLOOMS Analysis 86. _____ refers to the effort of nonprofit organizations to bring about mutually satisfying exchanges with their target markets. a. Autonomous marketing b. Public affairs marketing c. Social targeting d. Social marketing e. Nonprofit organization marketing ANS: E This is the definition of nonprofit organization marketing. PTS: 1 REF: 196 Thinking KEY: CB&E Model Strategy OBJ: 12-8 TOP: AACSB Reflective MSC: BLOOMS Knowledge 87. Habitat for Humanity renovates vacant houses and sells them at no-interest mortgage rates to lowincome home buyers. The organization relies on volunteers to provide the labor and funding for its renovations. Habitat for Humanity is best described as a(n): a. image-oriented organization b. for-profit organization c. nonprofit organization d. service branch e. source-based organization ANS: C A nonprofit organization exists to achieve some goal other than the usual business goals of profit, market share, or return on investment. PTS: 1 REF: 196 Thinking KEY: CB&E Model Strategy OBJ: 12-8 TOP: AACSB Reflective MSC: BLOOMS Application 88. Nonprofit organizations face a unique challenge because the target market of the nonprofit organization is often: a. the community where it is located b. the people who provide the funding c. a paid administrator d. apathetic or strongly opposed individuals e. the government ANS: D The target market for many nonprofit services is often apathetic, disinterested, or opposed individuals who nonetheless may need the servi...
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This document was uploaded on 09/29/2013.

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