Marketing Final Exam

Equipment manufacturer d product provider e component

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Unformatted text preview: KEY: CB&E Model Customer OBJ: 07-4 TOP: AACSB Reflective MSC: BLOOMS Application 22. Caterpillar, Inc., a manufacturer of earthmoving equipment, uses completed drivetrains (engines/transmissions/axles), drivetrain components, electronic controls, hydraulic and electrohydraulic components and systems, cooling systems, and undercarriage track systems produced by other organizations in its manufacturing process. Caterpillar is an example of a(n): a. fabricator b. installer c. original equipment manufacturer d. product provider e. component network ANS: C An original equipment manufacturer (OEM) is an organization that buys business goods and incorporates them into the products it produces and sells. PTS: 1 REF: 108 OBJ: 07-4 TOP: AACSB Reflective Thinking KEY: CB&E Model Customer MSC: BLOOMS Application 23. Businesses that buy finished goods and sell them for a profit are called: a. inventory carriers b. producers c. distribution networks d. resellers e. business facilitators ANS: D The reseller market includes retail and wholesale businesses that buy finished goods and resell them for a profit. PTS: 1 REF: 108 Thinking KEY: CB&E Model Customer OBJ: 07-4 TOP: AACSB Reflective MSC: BLOOMS Knowledge 24. In the past 24 years, Mothers Work has grown from a small, mail-order catalog business headquartered inside the founder’s home to the world’s largest seller of maternity apparel, with nearly 1,600 locations. In terms of the business market, Mothers Work would be best classified as a(n): a. reseller b. producer c. distribution network d. inventory carrier e. business facilitator ANS: A Mothers Work purchases finished goods and resells them; it does not produce the goods or change their form. PTS: 1 REF: 108 Thinking KEY: CB&E Model Customer OBJ: 07-4 TOP: AACSB Reflective MSC: BLOOMS Application 25. Hensley Poultry is a wholesaler that buys poultry food and health products from Provini, Inc., feeding systems from Big Dutchman, Inc., and incubation systems from Copca Corp. Hensley then sells those products to poultry producers and farmers’ cooperatives in Iowa. Hensley Poultry could be best classified as a(n): a. producer b. distribution network c. inventory carrier d. specialty retailer e. reseller ANS: E The reseller market includes retail and wholesale businesses that buy finished goods and resell them for a profit. PTS: 1 REF: 108 Thinking KEY: CB&E Model Customer 26. The U.S. government is: a. b. c. d. e. OBJ: 07-4 TOP: AACSB Reflective MSC: BLOOMS Application not a business market segment the world’s largest single customer an organization accounting for over 50 percent of the U.S. gross national product mainly a military equipment purchaser using one centralized purchasing office for the entire government ANS: B The U.S. federal government is the world’s largest customer. The other alternatives do not apply because various branches of the government have separate purchasing departments, and billions of dollars are spent on food, clothing, desks,...
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