Marketing Final Exam

Error because not everyone has a listed telephone

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Unformatted text preview: if it were well maintained. He gets telephone books from every city with over 200,000 people in those states and selects the fifteenth name in the middle column on every hundredth page as his sample. He has made a _____ error. a. targeting b. random c. nonprobability d. frame e. reliability ANS: D He has made a frame error because not everyone has a listed telephone number. PTS: 1 REF: 148 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Application 102. Five hundred women were surveyed as to their feelings about female physicians. The majority responded that they felt more relaxed with a female physician. The survey was an example of a(n) _____ sample because it used local hospital patients as survey participants. a. random b. representational c. probability d. convenience e. framing ANS: D Convenience samples use respondents who are convenient or readily accessible. PTS: 1 REF: 149 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Application 103. Which of the following is a type of probability sample? a. Judgment sample b. Convenience sample c. Random sample d. Quota sample e. Snowball sample ANS: C A random sample is a type of probability sample in which every member of the population has a known and equal chance of selection. The other types of samples are nonprobability samples. See Exhibit 9.4. PTS: 1 REF: 149 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Comprehension 104. All of the following are types of probability samples EXCEPT: a. systematic samples b. quota samples c. cluster samples d. stratified samples e. random samples ANS: B Quota samples are a nonprobability sample. See Exhibit 9.4. PTS: 1 Thinking REF: 149 OBJ: 09-3 TOP: AACSB Reflective KEY: CB&E Model Research MSC: BLOOMS Analysis 105. Which of the following is a type of nonprobability sample? a. Stratified sample b. Systematic sample c. Cluster sample d. Random sample e. Judgment sample ANS: E Nonprobability samples are any samples in which little or no attempt is made to get a representative cross section of the population. A judgment sample is based on the researcher’s personal judgment that the elements (persons) chosen will likely give accurate information. See Exhibit 9.4. PTS: 1 REF: 149 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Comprehension 106. All of the following are types of nonprobabilty samples EXCEPT: a. systematic samples b. quota samples c. snowball samples d. convenience samples e. judgment samples ANS: A A systematic sample is a type of probability sample. See Exhibit 9.4. PTS: 1 REF: 149 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Analysis 107. A _____ error occurs because the selected sample is an imperfect representation of the overall population. a. frame b. field c. measurement d. random e. representational ANS: D This is the definition of a random error. . PTS: 1 REF: 1...
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This document was uploaded on 09/29/2013.

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