Marketing Final Exam

Factors pts 1 ref 88 thinking key cbe model customer

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Unformatted text preview: in the United States, offering useful insights for marketers. PTS: 1 REF: 87 Thinking KEY: CB&E Model Customer OBJ: 06-5 TOP: AACSB Reflective MSC: BLOOMS Analysis 60. Social influences on consumer buying decisions include: a. society, culture, and family b. reference groups, society, opinion leaders, and family c. personality, lifestyle, and reference groups d. reference groups, opinion leaders, and family e. lifestyle, reference groups, and family ANS: D Lifestyle and personality are individual influences. Culture and society are cultural factors. PTS: 1 REF: 88 Thinking KEY: CB&E Model Customer OBJ: 06-6 TOP: AACSB Reflective MSC: BLOOMS Comprehension 61. A group in society, such as family, friends, or a professional organization, that influences an individual’s purchasing behavior is called a(n): a. reference group b. conformist group c. opinion group d. social group e. influential group ANS: A This is the definition of reference group. PTS: 1 REF: 88 Thinking KEY: CB&E Model Customer OBJ: 06-6 TOP: AACSB Reflective MSC: BLOOMS Knowledge 62. Reference groups can be categorized very broadly as either: a. primary or secondary b. persuasive or nonpersuasive c. direct or indirect d. positive or negative e. personal or nonpersonal ANS: C The two categorizations of reference group are direct and indirect. PTS: 1 REF: 89 Thinking KEY: CB&E Model Customer OBJ: 06-6 TOP: AACSB Reflective MSC: BLOOMS Comprehension 63. Which of the following statements about reference groups is true? a. Reference groups stimulate, but do not constrain, consumption behavior. b. Reference groups have strong influence on all brands and product purchases. c. A person can only belong to one reference group. d. Reference groups serve as information sources and influence perceptions. e. Understanding reference groups has not been helpful to marketers. ANS: D Reference groups directly influence consumer behavior and provide signals (information) for appropriate behavior, which is very useful for marketers to understand. PTS: 1 REF: 89 Thinking KEY: CB&E Model Customer 64. A direct reference group is composed of: a. b. c. d. e. OBJ: 06-6 TOP: AACSB Reflective MSC: BLOOMS Evaluation face-to-face membership groups that touch people’s lives directly only friends, neighbors, and relatives role models on television and in the movies people the individual does not want to be associated with people an individual aspires to be like ANS: A Direct reference groups are face-to-face membership groups that touch people’s lives directly, such as family, friends, coworkers, clubs, professional groups, and religious groups. PTS: 1 REF: 89 Thinking KEY: CB&E Model Customer OBJ: 06-6 TOP: AACSB Reflective MSC: BLOOMS Comprehension 65. A value or attitude deemed acceptable by a group is called a(n): a. expectation b. reference c. aspiration d. opinion e. norm ANS: E Norms are considered acceptable behavior by a given reference group. PTS: 1 REF: 89 Thinking KEY: CB&am...
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This document was uploaded on 09/29/2013.

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