Marketing Final Exam

For many countries to increase at a faster rate the

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Unformatted text preview: ards of living for many countries to increase at a faster rate. The other options describe advantages. PTS: 1 REF: 56 OBJ: 05-1 Thinking KEY: CB&E Model International Perspective Comprehension TOP: AACSB Reflective MSC: BLOOMS 8. A(n) _____ is a company that is heavily engaged in global trade and moves its resources, goods, services, and skills across national boundaries. a. international facilitator b. global trader c. multinational corporation d. exporting company e. international merchant ANS: C A multinational corporation is a company that is heavily engaged in international trade, beyond exporting and importing. PTS: 1 REF: 57 OBJ: 05-2 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Knowledge 9. Which of the following statements about multinational firms is true? a. Multinationals typically do not change their methods of reaching their global markets if they are successful with their initial strategy. b. Multinationals are defined as companies heavily engaged in exporting and importing. c. All multinationals must enter the fourth stage of globalization before they are fully internationalized. d. Multinationals often develop their global businesses in stages. e. The five stages of globalization closely mirror the five stages of the product life cycle. ANS: D Multinationals can go through up to four stages in their quest to globalize their business. Generally, only high-tech firms ever reach the fourth stage. Multinationals are companies that heavily engage in international trade beyond exporting and importing. PTS: 1 REF: 57 OBJ: 05-2 Thinking KEY: CB&E Model International Perspective TOP: AACSB Reflective MSC: BLOOMS Evaluation 10. When European demand for a certain solvent declined, Dow Chemical instructed its German plant to switch to manufacturing a chemical that had been imported from Louisiana and Texas. Dow Chemical would be best described as a(n): a. global enterprise b. c. d. e. global trader cultural marketer exporting company multinational corporation ANS: E A company that is heavily engaged in global trade and moves resources, goods, services, and skills across national boundaries is called a multinational corporation. PTS: 1 REF: 57 OBJ: 05-2 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Application 11. Apple, Inc. has partnerships with wireless carriers in Japan, Spain, and a handful of other European countries. Apple works with suppliers and retailers worldwide. This means that Apple is a: a. multinational corporation b. worldwide competitor c. marketplace competitor d. domestic corporation e. foreign investor ANS: A Multinational corporations are heavily engaged in international trade beyond exporting and importing. PTS: 1 REF: 57 OBJ: 05-2 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Application 12. Otis Elevators h...
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This document was uploaded on 09/29/2013.

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