Marketing Final Exam

Four e stage five ans c wataniya mobile is operating

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Unformatted text preview: the required license from Israel, which controls the Palestinian territories’ airwaves and bandwidth required for the service. Even though Wataniya is allowed bandwidth, it has only received 3.8 megahertz of bandwidth from Israel, which is not enough for it to offer 3G mobile services that enable Web browsing and e-mail. 107. Refer to Wataniya Mobile. In which stage of globalization is Wataniya Mobile? a. Stage one b. Stage two c. Stage three d. Stage four e. Stage five ANS: C Wataniya Mobile is operating an entire line of business in another country, which is characteristic of the third stage. PTS: 1 REF: 57 OBJ: 05-2 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Application 108. Refer to Wataniya Mobile. Israel and the Palestinian territories have vastly different religious beliefs and are frequently at war. The differences between these two are attributed to which environmental factor? a. Technology b. Culture c. Demographics d. Economic e. Natural ANS: B Religion is part of a country’s cultural environment. PTS: 1 REF: 59 OBJ: 05-3 TOP: AACSB Reflective Thinking | AACSB Diversity KEY: CB&E Model International Perspective MSC: BLOOMS Application 109. Refer to Wataniya Mobile. The need for greater bandwidth to be able to provide 3G mobile capabilities is part of which environment? a. Cultural b. Technological c. Economic d. Natural e. Legal ANS: B To offer 3G level of services, Wataniya Mobile needs access to greater bandwidth, which is part of the technological environment. PTS: 1 REF: 60 OBJ: 05-3 TOP: AACSB Technology KEY: CB&E Model International Perspective | CB&E Model Online/Computer MSC: BLOOMS Application 110. Refer to Wataniya Mobile. Israel’s control of licensing and the limitation on the amount of bandwidth allotted to Wataniya Mobile is part of which environment? a. Cultural b. Economic c. Political and legal d. Demographic e. Resource ANS: C The political/legal environment is placing restrictions on the operation of this business. PTS: 1 REF: 61 OBJ: 05-3 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Application 111. Refer to Wataniya Mobile. Wataniya Mobile has spent $100 million on infrastructure so far and will spend another $700 million over the next ten years. This is an example of which method of entering the global marketplace? a. Exporting b. Licensing c. Contract manufacturing d. Direct foreign investment e. Complete ANS: D Direct foreign investment is active ownership of a foreign company or of overseas manufacturing or marketing facilities, which is what Wataniya Mobile is doing. PTS: 1 REF: 68 OBJ: 05-4 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Application ESSAY 1. Why is developing a global vision important for firms in the United States? ANS: Foreign competition is found in almost every indust...
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This document was uploaded on 09/29/2013.

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