Marketing Final Exam

Frequently because they buy only what is currently

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Unformatted text preview: REF: 235 OBJ: 15-3 KEY: CB&E Model Distribution 11. Off-price retailers differ from other discount stores in the merchandise they carry. While most other discounters offer a predictable assortment of merchandise, the styles and brands offered at off-price retailers change frequently because they buy only what is currently available at a good deal. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Comprehension REF: 236 OBJ: 15-3 KEY: CB&E Model Distribution 12. Factory outlet stores are generally the same as warehouse clubs, except that a factory outlet store carries only the merchandise of the manufacturer that owns it. ANS: F Factory outlet stores are generally the same as off-price discount stores. PTS: 1 REF: 236 Thinking KEY: CB&E Model Distribution OBJ: 15-3 TOP: AACSB Reflective MSC: BLOOMS Comprehension 13. Marketers who use nonstore retailing no longer have to worry about the “place” element of the four Ps. ANS: F Nonstore retailing refers to shopping without visiting a store; however, products must still be distributed to end users, whether by vending, in-home retailing, or direct marketing. PTS: 1 REF: 237 Thinking KEY: CB&E Model Distribution OBJ: 15-4 TOP: AACSB Reflective MSC: BLOOMS Comprehension 14. Direct retailers’ sales have suffered as women have entered the workforce. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Comprehension REF: 237 OBJ: 15-4 KEY: CB&E Model Distribution 15. The person who called Alisa last night and tried to sell her double-paned windows for her home was using inbound telemarketing. ANS: F Inbound telemarketing is used to take orders and provide customer service. Alisa experienced outbound telemarketing. PTS: 1 REF: 238 Thinking KEY: CB&E Model Distribution OBJ: 15-4 TOP: AACSB Reflective MSC: BLOOMS Application 16. Electronic retailing includes the 24-hour, shop-at-home television networks and online retailing. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Comprehension REF: 239 OBJ: 15-4 KEY: CB&E Model Distribution 17. The two types of franchising are target market franchising and geographic franchising. ANS: F The two types of franchising are product and trade name franchising and business format franchising. PTS: 1 REF: 241 Thinking KEY: CB&E Model Distribution OBJ: 15-5 TOP: AACSB Reflective MSC: BLOOMS Knowledge 18. The six Ps of the retailing mix are product, place, price, promotion, personnel, and planning. ANS: F Presentation, not planning, is one of the six Ps of the retailing mix. PTS: 1 REF: 242 OBJ: 15-6 TOP: AACSB Reflective Thinking KEY: CB&E Model Strategy MSC: BLOOMS Knowledge 19. Pick of the Litter has just purchased a sizable plot of land on which it will build a store building with a large parking lot. Across the street is a collection of specialty shops and a furniture store. Pick of the Litter will be part of a strip shopping center. ANS: F Because all the other stores are across the street, Pick of the Litter c...
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