Marketing Final Exam

Generally ensure that the items are a made available

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Unformatted text preview: . consumer c. convenience d. business e. unsought ANS: A The fact that Evan will only purchase the vintage Rolex sports watches made between 1950 and 1960 shows that the watches are a specialty product. PTS: 1 REF: 158 Thinking KEY: CB&E Model Product OBJ: 10-2 TOP: AACSB Reflective MSC: BLOOMS Application 28. When deciding on distribution plans for specialty products, companies generally ensure that the items are: a. made available only as private brands b. made available in a large number of stores in a geographic area c. made available only through the mail d. distributed to a considerable number of stores in a geographic area e. distributed to only a few stores in the geographic area ANS: E Specialty products are searched for extensively, and substitutes are not acceptable. These products may be quite expensive, and often distribution is limited. PTS: 1 REF: 158-159 OBJ: 10-2 Thinking KEY: CB&E Model Product | CB&E Model Distribution Comprehension TOP: AACSB Reflective MSC: BLOOMS 29. _____ products are products that are not known about or not actively searched for by consumers. These products require aggressive personal selling and highly persuasive advertising. a. Hidden b. Specialty c. Equity d. Unsought e. Shopping ANS: D This describes unsought products. PTS: 1 REF: 159 Thinking KEY: CB&E Model Product OBJ: 10-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 30. Unsought products typically are products that: a. b. c. d. e. consumers purchase when they see them in a convenient location consumers definitely don’t want only require reminder advertising to be successful require little or no decision making by the buyer consumers don’t know about or don’t actively look for ANS: E This is the definition of unsought products. PTS: 1 REF: 159 Thinking KEY: CB&E Model Product OBJ: 10-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 31. Alice is a very busy person, and she hates to spend her time doing yard work. She really likes the idea of a synthetic lawn. However, she has never pursued the idea, as she has two dogs in her backyard. Alice doesn’t know that several manufactures make synthetic grass with an antibacterial agent to minimize odors for pet owners. For Alice, the dog-friendly synthetic lawns are a(n) _____ product because she doesn’t know the product exists. a. heterogeneous shopping b. specialty c. unsought d. convenience e. exclusive ANS: C New products are often examples of unsought products until promotion reveals their existence. PTS: 1 REF: 159 Thinking KEY: CB&E Model Product OBJ: 10-2 TOP: AACSB Reflective MSC: BLOOMS Application 32. Freda was proud of her shiny new iPhone. But she was disappointed when she began to notice scratches on its display surface. If Freda had known about the clear protective films that were available to protect the iPhone display from scratches, she could have avoided this annoying problem. For Freda, the protective films are a(n) _____ product. a. heterogeneous shopping b....
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