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The fact that Evan will only purchase the vintage Rolex sports watches made between 1950 and
1960 shows that the watches are a specialty product.
KEY: CB&E Model Product OBJ: 10-2 TOP: AACSB Reflective MSC: BLOOMS Application 28. When deciding on distribution plans for specialty products, companies generally ensure that the
made available only as private brands
made available in a large number of stores in
a geographic area
made available only through the mail
distributed to a considerable number of stores
in a geographic area
distributed to only a few stores in the
Specialty products are searched for extensively, and substitutes are not acceptable. These products
may be quite expensive, and often distribution is limited.
KEY: CB&E Model Product | CB&E Model Distribution
Comprehension TOP: AACSB Reflective
MSC: BLOOMS 29. _____ products are products that are not known about or not actively searched for by consumers.
These products require aggressive personal selling and highly persuasive advertising.
This describes unsought products.
KEY: CB&E Model Product OBJ: 10-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 30. Unsought products typically are products that:
e. consumers purchase when they see them in a
consumers definitely don’t want
only require reminder advertising to be
require little or no decision making by the
consumers don’t know about or don’t actively
look for ANS: E
This is the definition of unsought products.
KEY: CB&E Model Product OBJ: 10-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 31. Alice is a very busy person, and she hates to spend her time doing yard work. She really likes the
idea of a synthetic lawn. However, she has never pursued the idea, as she has two dogs in her
backyard. Alice doesn’t know that several manufactures make synthetic grass with an
antibacterial agent to minimize odors for pet owners. For Alice, the dog-friendly synthetic lawns
are a(n) _____ product because she doesn’t know the product exists.
New products are often examples of unsought products until promotion reveals their existence.
KEY: CB&E Model Product OBJ: 10-2 TOP: AACSB Reflective MSC: BLOOMS Application 32. Freda was proud of her shiny new iPhone. But she was disappointed when she began to notice
scratches on its display surface. If Freda had known about the clear protective films that were
available to protect the iPhone display from scratches, she could have avoided this annoying
problem. For Freda, the protective films are a(n) _____ product.
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- Fall '13
- Marketing, AACSB Reflective, CB&E Model Strategy, CB&E Model