Marketing Final Exam

Goals pts 1 ref 211 thinking key cbe model

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: hieve full integration? a. Negotiated b. Functional c. Cooperative d. Hierarchical e. Intermediate ANS: C Cooperative relationships are between companies that take the form of informal partnership with moderate levels of trust and information sharing as needed to further each company’s goals. PTS: 1 REF: 211 Thinking KEY: CB&E Model Distribution OBJ: 13-5 TOP: AACSB Reflective MSC: BLOOMS Comprehension 70. In 1935, Howard Johnson teamed up with Reginald Sprague to establish the first modern restaurant franchise. Their idea was to let independent operators use the same name, food, supplies, logo and even building design in exchange for a fee. In terms of the type of channel relationships established, this nonequity agreement would require a _____ relationship. a. negotiated b. functional c. cooperative d. hierarchical e. segregated ANS: C Cooperative channel relationships include nonequity agreements such as franchising and licensing as well as equity-based joint ventures and strategic alliances. PTS: 1 REF: 211 Thinking KEY: CB&E Model Distribution OBJ: 13-5 TOP: AACSB Reflective MSC: BLOOMS Application 71. Some countries, such as the Peoples Republic of China and to some extent India, require foreign companies to form joint ventures with domestic firms in order to enter a market. This requirement often forces technology transfers and managerial control to the domestic partner. These types of equity agreements also require the establishment of a(n) _____ channel relationship. a. arm’s-length b. c. d. e. functional cooperative hierarchical integrated ANS: C Cooperative channel relationships include nonequity agreements such as franchising and licensing as well as equity-based joint ventures and strategic alliances. PTS: 1 REF: 211 Thinking KEY: CB&E Model Distribution OBJ: 13-5 TOP: AACSB Reflective MSC: BLOOMS Application 72. The capacity of a particular marketing channel member to control or influence the behavior of other channel members is known as: a. channel power b. channel conflict c. channel control d. channel dominance e. channel inversion ANS: A Channel power is a channel members’ ability to control or influence the behavior of other channel members. PTS: 1 REF: 212 Thinking KEY: CB&E Model Distribution OBJ: 13-6 TOP: AACSB Reflective MSC: BLOOMS Knowledge 73. Wal-Mart is the largest retailer in the world, and many consumer packaged-goods manufacturers like Kraft have offices in Bentonville, Arkansas, where Wal-Mart is headquartered. Wal-Mart has the ability to influence manufacturers to lower their prices so that it can deliver on its low-price guarantee to consumers. Wal-Mart possesses: a. channel influence b. channel supremacy c. channel power d. channel exclusivity e. channel clout ANS: C Channel power is the capacity of a particular marketing channel member to control or influence the behavior of other channel members. PTS: 1 REF: 212 Thinking KEY: CB&E Model Distribution OBJ: 13-6 TOP: AACSB Reflective MSC: BL...
View Full Document

This document was uploaded on 09/29/2013.

Ask a homework question - tutors are online