Marketing Final Exam

Goods that need to be available in every outlet where

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Unformatted text preview: rugstores, discount stores, and motel vending machines. This is a an example of a(n) _____ distribution strategy. a. exclusive b. reciprocal c. selective d. horizontal e. intensive ANS: E Intensive distribution is distribution aimed at maximum market coverage. It is used for many convenience goods that need to be available in every outlet where the potential customer might want to buy them. PTS: 1 REF: 210 Thinking KEY: CB&E Model Distribution OBJ: 13-4 TOP: AACSB Reflective MSC: BLOOMS Application 55. Which of the following manufacturers most likely uses intensive distribution? a. M&M’s candies b. Jen-Weld windows c. Calloway golf clubs d. Rollerblade in-line skates e. Smith & Wesson firearms ANS: A Only M&M’s candies are a low-value product that is frequently purchased. Low-value products are commonly sold in a variety of locations. PTS: 1 REF: 210 Thinking KEY: CB&E Model Distribution OBJ: 13-4 TOP: AACSB Reflective MSC: BLOOMS Application 56. _____ distribution is achieved by screening dealers to eliminate all but a few in any single geographic area. Shopping goods and some specialty products that consumers are willing to search for are sold this way. a. Intensive b. Selective c. Exclusive d. Dual e. Controlled ANS: B This is a description of selective distribution. PTS: 1 REF: 210 Thinking KEY: CB&E Model Distribution OBJ: 13-4 TOP: AACSB Reflective MSC: BLOOMS Knowledge 57. Husqvarna Viking manufactures sewing machines. The company carefully screens its dealers to ensure a quality dealer image and service ability. Only a few dealers are chosen in any single geographic area. This is an example of _____ distribution. a. dual b. intensive c. exclusive d. selective e. controlled ANS: D Selective distribution is achieved by screening dealers to eliminate all but a few in any single geographic area. Shopping goods and some specialty goods that consumers are willing to search for are sold by selective distribution. PTS: 1 REF: 210 Thinking KEY: CB&E Model Distribution OBJ: 13-4 TOP: AACSB Reflective MSC: BLOOMS Application 58. Canesta Company has developed a virtual keyboard out of light to be used with cell phones and PDAs. The product beams an image of a keyboard on a desk, allowing the user to type on the image. The words are picked up by the user’s digital device. When introduced to the market, the device will sell for less than $50. What level of distribution intensity should the company use? a. Exclusive b. Controlled c. Extensive d. Reciprocal e. Selective ANS: E Screening dealers will promote a quality image for the product. Price is also a factor in its level of distribution intensity. It is not a convenience good. PTS: 1 REF: 210 Thinking KEY: CB&E Model Distribution OBJ: 13-4 TOP: AACSB Reflective MSC: BLOOMS Application 59. Polo brand apparel is only available in fine department stores or from Polo retail stores. Which distribution strategy has Polo adopted? a. Extensive b. Intensive c. Premium d. Se...
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