Marketing Final Exam

Groups of people who share elements of the overall

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Unformatted text preview: e next shapes the habits of a society. This shaping of habits is a function of culture. PTS: 1 REF: 85 KEY: CB&E Model Customer OBJ: 06-5 TOP: AACSB Diversity MSC: BLOOMS Application 54. An enduring belief that a specific mode of conduct is personally or socially preferable to an alternative mode of conduct is called a(n): a. lifestyle b. self-concept c. attitude d. value e. perception ANS: D This is the definition of a value. PTS: 1 REF: 85 KEY: CB&E Model Customer OBJ: 06-5 TOP: AACSB Diversity MSC: BLOOMS Knowledge 55. Homogeneous groups of people who share elements of the overall culture as well as unique elements of their own group are called: a. autonomous personal units b. probability samples c. subcultures d. normative groups e. dissociative groups ANS: C This is the definition of subculture. PTS: 1 REF: 86 KEY: CB&E Model Customer OBJ: 06-5 TOP: AACSB Diversity MSC: BLOOMS Knowledge 56. Which of the following is LEAST likely to be described as a subculture? a. Bank managers b. Hispanics c. College students d. Southeasterners e. Quakers ANS: A Bank managers are a professional group and do not share demographic characteristics or attitudes and values. PTS: 1 REF: 86 KEY: CB&E Model Customer OBJ: 06-5 TOP: AACSB Diversity MSC: BLOOMS Evaluation 57. Which of the following statements about culture as an influence on consumer buying behavior is true? a. A firm that understands the culture it is selling to has just as great a probability of selling its product as a firm that has no understanding of the culture. b. Some fear the proliferation of the Internet will increase cultural heterogeneity. c. Language is an important aspect of culture. d. Core values remain the same for all cultures. e. All of the statements about culture as an influence on consumer buying behavior are true. ANS: C Without understanding a culture, a firm has little chance of selling its products in it. Some fear widespread use of the Internet will increase cultural homogeneity. Core values differ among cultures. PTS: 1 REF: 86 KEY: CB&E Model Customer OBJ: 06-5 TOP: AACSB Diversity MSC: BLOOMS Evaluation 58. A(n) _____ is a group of people in a society who are considered nearly equal in status or community esteem, who regularly socialize among themselves both formally and informally, and who share behavioral norms. a. extended family b. subculture c. dissociative group d. social class e. procreational family ANS: D This is the definition of social class. PTS: 1 REF: 87 Thinking KEY: CB&E Model Customer OBJ: 06-5 TOP: AACSB Reflective MSC: BLOOMS Knowledge 59. As a marketing tool in the United States, social class: a. is useful for lifestyle distinctions between groups b. is just a simple measure of income level c. offers few insights concerning consumer behavior d. is not used because the United States is a classless society e. has demonstrated that all classes of consumers shop in the same stores ANS: A Lifestyles do differ between the existing classes...
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This document was uploaded on 09/29/2013.

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