Marketing Final Exam

Important to fiona that kate be stimulated

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Unformatted text preview: ctive distortion d. selective retention e. selective discrimination ANS: B Selective exposure is the process whereby a consumer notices certain stimuli and ignores others. PTS: 1 REF: 95 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Application Day Care Fiona is considering a day care facility for her five-week-old daughter Kate. She has been visiting day care centers for the past two weeks and has interviewed caregivers at eight different centers. It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule. After considering all eight centers, Fiona chose PerfectCare. While she is quite pleased with her choice, she continues to wonder if she made the correct decision. 125. Refer to Day Care. Fiona’s visits to the day care centers, interviews with the caregivers, and input from family and friends represent which step of the consumer decision process? a. Postpurchase behavior b. Stimulus generalization c. Evaluation of alternatives d. Information search e. Need recognition ANS: D These activities best represent the information search stage of the consumer decision-making process. PTS: 1 REF: 77 Thinking KEY: CB&E Model Customer OBJ: 06-2 TOP: AACSB Reflective MSC: BLOOMS Application 126. Refer to Day Care. Fiona’s uncertainty about whether she made the correct decision and the feelings that go along with this uncertainty are called: a. selective retention b. perceptual distortion c. postpurchase action d. cognitive dissonance e. routine response ANS: D Cognitive dissonance is the term for postpurchase tension and anxiety. PTS: 1 REF: 88 Thinking KEY: CB&E Model Customer OBJ: 06-3 TOP: AACSB Reflective MSC: BLOOMS Application 127. Refer to Day Care. Fiona spent a significant amount of time and effort in selecting the day care center for Kate. This suggests the center is a(n) _____ product for Fiona. a. impulse b. low-involvement c. routine response d. convenience e. high-involvement ANS: E Involvement refers to the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior. PTS: 1 REF: 82 Thinking KEY: CB&E Model Customer OBJ: 06-4 TOP: AACSB Reflective MSC: BLOOMS Application 128. Refer to Day Care. The process Fiona went through in selecting a day care facility for Kate is best described as which type of consumer buying decision? a. Routine response behavior b. Limited decision making c. Extensive decision making d. Impulse buying e. Motivational response behavior ANS: C Consumers practice extensive decision making when purchasing products that are extremely important to them. PTS: 1 REF: 82 Thinking KEY: CB&E Model Customer OBJ: 06-4 TOP: AACSB Reflective MSC: BLOOMS Application 129. Refer to Day Care. Shannon, Fiona’s best friend, recommended PerfectCare because she takes her daughter there. Shannon was acting as a(n): a. family member b. opinion leader c. dissociative reference d. busybody e....
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This document was uploaded on 09/29/2013.

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