Marketing Final Exam

In behavior is called a selective adaptation b

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Unformatted text preview: leanliness of the food preparation areas and procedures d. show people enjoying others’ company while eating in the restaurant e. indicate eating in the restaurant is what “you have earned and deserve” ANS: E Self-actualization needs stress self-fulfillment and self-expression, or reaching the point in life at which “people are what they feel they should be.” PTS: 1 REF: 98 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Application 100. The process that creates changes in behavior is called: a. selective adaptation b. learning c. involvement manipulation d. attitude adjustment e. behavior normalization ANS: B Learning is a process that creates changes in behavior, immediate or expected, through experience and practice. PTS: 1 REF: 98 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Knowledge 101. Manufacturers of consumer goods often give away trial sizes of new products to encourage: a. experiential learning b. selective perception c. continuous reinforcement d. conceptual learning e. problem recognition ANS: A Trial behavior reinforces experiential learning, often leading to repeat behavior. PTS: 1 REF: 98 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Comprehension 102. _____ is a form of learning that occurs when one response is extended to a second stimulus similar to the first. a. Belief generalization b. Belief discrimination c. Stimulus generalization d. Stimulus discrimination e. Attitude formation ANS: C This is the definition of stimulus generalization. PTS: 1 Thinking REF: 99 OBJ: 06-8 TOP: AACSB Reflective KEY: CB&E Model Customer MSC: BLOOMS Knowledge 103. Kent Longino is the marketing VP for Andersen, one of the largest manufacturers of windows in the world. He is directing the introduction of a glass-encased sunroom that can be assembled in a weekend. He wants to capitalize on Andersen’s existing reputation. Which learning method should he attempt to stimulate when introducing the new product? a. Conceptual learning b. Experiential learning c. Repetition learning d. Stimulus generalization e. Stimulus discrimination ANS: D Stimulus generalization is a form of learning that occurs when one response is extended to a second stimulus similar to the first. PTS: 1 REF: 99 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Application 104. Celestial Seasonings is a well-recognized brand of tea. It has differentiated itself from traditional teas by producing herbal teas and others using the more exotic white tea leaves. It has recently introduced Celestial Seasonings Tea Dreams ice cream, a product it hopes will be successful due to consumers’ awareness of the brand. Celestial Seasonings is relying on _____ to make its new product a success. a. conceptual learning b. experiential learning c. repetition learning d. stimulus generalization e. stimulus discrimination ANS: D Stimulus generalization is a form o...
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