Marketing Final Exam

In the neighborhood the other four factors are to be

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Unformatted text preview: low b. c. d. e. employee density nature of the competition land costs economic growth potential ANS: B Employee density is concerned with the amount of employees per 1,000 square feet in the store–– not in the neighborhood. The other four factors are to be considered when deciding on a location. PTS: 1 REF: 243-244 Thinking KEY: CB&E Model Strategy OBJ: 15-6 TOP: AACSB Reflective MSC: BLOOMS Analysis 78. Banana Republic stores are usually built in shopping centers, but in a few cities the company has chosen to build a stand-alone store. Its freestanding store entices customers to shop because it: a. contains merchandise different from that offered in other Banana Republic stores b. is near a shopping center c. has greater visibility to customers than it would in a shopping center d. is an off-price retailing operation for the store chain e. is most likely a franchise that offers lower prices than the shopping center locations ANS: C Stand-alone stores often have greater visibility and easier access than those in a mall location. PTS: 1 REF: 244 Thinking KEY: CB&E Model Distribution OBJ: 15-6 TOP: AACSB Reflective MSC: BLOOMS Application 79. Large retailers such as Target and Walmart and sellers of shopping goods such as automobiles and furniture often use _____ for their locations. a. remote, rural locations b. office complexes c. factory outlets d. freestanding stores e. regional malls ANS: D Freestanding stores are often used by large retailers. PTS: 1 REF: 244 Thinking KEY: CB&E Model Distribution OBJ: 15-6 TOP: AACSB Reflective MSC: BLOOMS Comprehension 80. _____ are stores that consumers purposely plan to visit. They are often built as freestanding stores. a. Destination stores b. c. d. e. Benefit retailers Relationship builders Lifestyle stores M-stores ANS: A Consumers seek out destination stores. PTS: 1 REF: 244 Thinking KEY: CB&E Model Distribution OBJ: 15-6 TOP: AACSB Reflective MSC: BLOOMS Knowledge 81. Maggie Moo’s has decided that consumers will drive out of their way for the store’s yummy ice cream offerings. The owner needs to keep his overhead costs (such as rent) low and wants to avoid locating near competitors. For a location, Maggie Moo’s should open in a: a. factory outlet b. strip center c. freestanding store d. shopping center e. regional mall ANS: C A freestanding store has the advantage of low site costs and will be a benefit if consumers are willing to seek it out. PTS: 1 REF: 244 Thinking KEY: CB&E Model Strategy 82. Another name for an anchor store is a: a. b. c. d. e. OBJ: 15-6 TOP: AACSB Reflective MSC: BLOOMS Application mass merchandiser generator store host store shopping center pillar destination store ANS: B Anchor stores or generator stores are usually located at opposite ends of the mall to create heavy foot traffic. PTS: 1 REF: 244 Thinking KEY: CB&E Model Distribution 83. Anchor stores: a. b. OBJ: 15-6 TOP: AACSB Reflective MSC: BLOOMS Knowledge are the stores within the mall th...
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This document was uploaded on 09/29/2013.

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