Unformatted text preview: first-time physical count of the number of
cars passing through an intersection to
determine the need for a traffic signal
a census report on the number of people who
are native to a community
any product testing results made available to
a collection of trade journal articles about the
future of a particular industry
a newspaper story describing the lifestyle of
the average Internet user
Of the choices, all are secondary data except the physical count of cars done for the first time,
which would be primary data.
KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Analysis 29. When assessing the quality of secondary data, it is:
not necessary to know why the data were
collected in the first place
important to be able to have easy access to the
important to know the purpose for which the
data were originally collected
not important to know when the data were
imperative to use the same methods and
procedures when primary data are collected
To assess the quality of the data, it is important to know when, where, why, and how the data
were originally collected.
KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Comprehension 30. Radio One is the largest U.S. radio broadcasting company targeting black Americans today. Radio
One staffers are constantly reviewing secondary information looking for any emerging trends in
their target market. Potential disadvantages of this research approach include:
the questionable quality of the data b.
e. the high cost of collecting secondary data
the length of time it takes to collect secondary
interviewer bias during the collection process
the potential for sampling error ANS: A
The quality of secondary data can be a problem. Often secondary data sources do not give
detailed information that would enable a researcher to assess their quality or relevance.
KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Application 31. A _____ is a company that acquires, catalogs, reformats, segments, and resells reports already
published by marketing research firms.
marketing research aggregator
secondary data provider
marketing research compiler
This is the definition of a marketing research aggregator
KEY: CB&E Model Online/Computer OBJ: 09-3
TOP: AACSB Technology
MSC: BLOOMS Knowledge 32. _____ specifies the research questions to be answered, how and when the data will be gathered,
and how the data will be analyzed.
A secondary data use plan
The research collaborative plan
An autonomous director
The research design
The sampling plan
This is the function of the research design, and once approved, the project budget is finalized.
KEY: CB&E Model Research
33. The research design specifies:
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This document was uploaded on 09/29/2013.
- Fall '13