Marketing Final Exam

Is called a product modification b product

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: t sales and distribution e. standardized components ANS: B Equivalent quality, not varying quality, is considered an advantage because purchasers usually expect and believe that all products in a line are about equal in quality. PTS: 1 REF: 160 Thinking KEY: CB&E Model Product OBJ: 10-3 TOP: AACSB Reflective MSC: BLOOMS Analysis 44. Changing one or more of a product’s characteristics is called: a. product modification b. product repositioning c. product adjustment d. planned obsolescence e. product extension ANS: A This is the definition of product modification. PTS: 1 Thinking REF: 160 OBJ: 10-3 TOP: AACSB Reflective KEY: CB&E Model Product MSC: BLOOMS Knowledge 45. Which of the following is an example of a product modification? a. Lowering the price of textbooks b. Dropping a product from the product line c. Changing the color of a laundry detergent d. Changing the amount of management time spent overseeing production e. Increasing the number of distribution outlets ANS: C Product modification entails changing one or more of a product’s characteristics. PTS: 1 REF: 160 Thinking KEY: CB&E Model Product OBJ: 10-3 TOP: AACSB Reflective MSC: BLOOMS Application 46. Apple recently updated its iPod Touch product, expanding its storage from 8 GB to 16 GB. Enlarging the iPod Touch’s storage capacity is an example of a: a. product modification b. brand mix extension c. product diversification d. brand repositioning e. demographic modification ANS: A A product modification changes one of more of a product’s characteristics––in this example, its storage capacity. PTS: 1 REF: 160 Thinking KEY: CB&E Model Product OBJ: 10-3 TOP: AACSB Reflective MSC: BLOOMS Application 47. Which type of product modification changes a product’s dependability or durability? a. Functional b. Style c. Aesthetic d. Quality e. Primary ANS: D This is a description of a quality modification. PTS: 1 REF: 160 Thinking KEY: CB&E Model Product OBJ: 10-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 48. A go-cart manufacturer recently added shock absorbers to make the ride in its go-carts smoother. It has not changed its prices. This is a(n) _____ modification. a. upsale b. c. d. e. style dysfunctional repositioning quality ANS: E Quality modifications entail changing a product’s dependability or durability. PTS: 1 REF: 160 Thinking KEY: CB&E Model Product OBJ: 10-3 TOP: AACSB Reflective MSC: BLOOMS Application 49. When Honda automobiles first entered the U.S. market, they were small and not very durable. However, over the years, Honda has modified its automobiles to be one of the most dependable cars on the market. This change in dependability and durability is representative of which type of product modification? a. Style b. Planned obsolescence c. Functional d. Quality extension e. Quality ANS: E Quality modification involves a change in a product’s dependability or durability. PTS: 1 REF: 160 Thinking KEY: CB&E Model Product OBJ: 10-3 TOP: A...
View Full Document

This document was uploaded on 09/29/2013.

Ask a homework question - tutors are online